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9.

Coordinated Product and SC Design


• Case: HP Desk-jet Printer Supply Chain (Read pages
167-177)
• HP-founded in 1939
• Electronic test and measurement equipment
• Computers and peripherals
• In 1990 ~ 50 operations worldwide, $13.2 billion
revenue
• Peripherals-2nd largest product group among 6 ($ 4.1B)
• Printers, plotters, disk and tape drives, terminals,
network products
k+1 N

1 2 k

k+1 N

operation buffer
Mono printer

PCA FAT Customization

Color printer

PCA FAT Customization

Mono printer
customization

PCA FAT color printer


customization
Integration distribution
and shipping

Black dishwasher

Fabrication
Integration distribution
and shipping

white dishwasher

Black dishwasher

Distribution and panel


assembly
Fabrication
Integration white dishwasher
and shipping
Red sweater

dye knit distribution

Blue sweater

dye knit distribution

Red sweater

dye distribution

knit

Blue sweater

dye distribution

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