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TRENDS VS FADS

TRENDS, NETWORKDS, AND CRITICAL


THINKING IN THE 21ST CENTURY
DIFFERENCE
FADS TRENDS
• something, such as an • something that covers almost
interest or fashion, that all of human activities such as
but not limited to politics,
is very popular for a beliefs, economics, lifestyle,
short time social life and the like whether
the individuals or groups of
people are aware of it or not
DIFFERENCE
FADS TRENDS
• An intense but short – • Pattern of behavior
lived fashion demonstrated by a big
number of people within a
particular period.
EXAMPLES OF TRENDS

• gadgets • hula hoop • kalyeserye


• teleserye • Yo – yo • Bucket challenge
• Social networking sites • virtual pets • “Gangnam Style”
• Social advocacies
• Pokemon Go • Tamagochi pets
• Drone technology
• Loomband • Hoverboards
• Business process
outsourcing • Candy Crush App • Fidget spinner
CATEGORIE FADS TRENDS
SNOTIONS OF the new things that we The way we do
CHANGE currently do fade when the things
perception of novelty
is gone

BEHAVIOR intense Sustained behavior that


turns into lifestyle,
mindset, and values
CATEGORIE FADS TRENDS
SEFFFECTS Coolness me – too Meets needs, solves
mentality starts with problems and issues
technology

TIME AND  Appears suddenly  Appears suddenly


NATURE OF  enormously popular  enormously popular
 does not disappear gets
GROWTH  suddenly disappears  stronger over time
 unexplainable growth  Sticks around
CATEGORIE FADS TRENDS
SSCOPE AND  Stays within one  Can across over
LIMITATIONS company many companies
 Single brand/limited  Encompasses
brands entire areas of
technologies
ASPECTS TO USE IN
IDENTIFYING TREND
FROM FAD
TRENDSETTER
Someone or something
starts or causes a trend.

A person who starts a


trend.
TRENDSPOTTING
The study of
trends and the
way they develop
and affect society.
TREND ANALYSIS
Based on
trendspotting but
it extends this into
developing future
scenarios.

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