POLITICAL FACTORS ECONOMIC FACTORS
The Peruvian State has an independent and sovereign social democratic
regency. Likewise, it should be remembered that Peru is a country greatly
affected by systematic corruption in the public administration and in the
political class, which has been discredited. On the other hand, in our country
informality reaches 73.2% of the population.
- Political instability: Uncertainty in the government.
Negative: Higher expenses for the purchase of security materials and
supplies.
Time horizon: Short-term
- Trade policy: Increased trade agreements
Positive: Facilitates access to more markets with competitive prices and
generates higher income.
Time horizon: Long
- High degree of informality
Negative: Increases costs and lowers competitiveness and productivity.
Time horizon: Long
- Free Trade Agreement with the U.S.
Positive: A FTA with the U.S. has been in place since 2009, allowing agro-
exports to grow at an average rate of 14%. Term: Long
SOCIAL FACTORS
 Demographic Data:
Positive: Human Resources, which oversees recruiting and maintaining the
satisfaction of its approximately 14,000 workers, which translates into a
possible increase in productivity.
Negative: The migration of Venezuelan citizens resulted in a decrease in the
national job offer, since they used factors such as identity theft.
 Population Growth Rate:
Positive: Increase in the population that takes care of their health and seeks
high-value foods such as blueberries and avocados
 Age Distribution:
Positive: They are governed by formality; therefore, they hire only qualified
personnel who meet the age requirements, this being +18.
 Labor Market Trends:
Positive: It has suppliers of fruits and vegetables that allow it to meet
demand when its production is low.
Negative: The competition between other agro-industrial companies, allows
both the increase and decrease of employment in seasons.
Here we look at the macro factors of the economy.
•Interest rates Positive: Depreciation in the interest rate and
achieve greater export of the company.
Term: medium
•Monetary – Exchange rate Positive: Increase of operations in
dollars, as a feasible alternative.
Negative: Devaluation of the Peruvian currency against the
dollar.
Term: Short
•Inflation Positive: The price of goods and services of the
company is maintained.
Term: Long
•Unemployment rate Negative: Following previous geopolitical
tensions and the conflict in Ukraine, as well as the uneven
recovery from the pandemic and frequent disruptions in global
supply chains, unemployment in the country is increasing,
affecting potential customers.
TECNOLOGY FACTORS
The Peruvian government, through the National Council for Science,
Technology and Technological Innovation (CONCYTEC), celebrates
strategic alliances with countries like China and the United States to
strengthen technology.
*Increasing use of the Internet of Things in the agricultural industry:
Positive: because it uses a decision system and accurately analyzes the
data collected to improve the quality and quantity of production and
reduce waste.
*E-commerce: Positive: during the pandemic, this service grew by
250% in Peru, it also facilitates the purchase of products and increases
good customer service.
*The technological gap: Negative: Latin American countries are below
average in research and development and implementation of
information technologies; this produces a great digital gap in
communication and can have an impact that weakens the productivity
and competitiveness of the agricultural industry.