Professional Documents
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Handout  - How To Stand Out From The Crowd
Handout  - How To Stand Out From The Crowd
Handout  - How To Stand Out From The Crowd
2010 Census
2010 Census
By 2020, the ranks of
home health and personal
care aides will have
swelled by more than 1.3
million—a 70 percent
increase from 2010,
according to the Bureau
of Labor Statistics. That
compares with a growth
rate of 14 percent for the
U.S. job market at large.
WASHINGTON D.C. (WTVB) -
Another sign of the times. Many
Americans are taking care of sick or
elderly loved ones. A new study
finds four in ten of U.S. adults are
in that caretaker role. Pew Research
Center associate director Susannah
Fox says "more healthcare is
happening at home." Fox also says
the struggling U.S. economy could
explain why family members are
taking on more responsibility for care.
Researchers found that the
number of caregivers rose ten
percent between 2010 and 2013.
How Can You Make Your Business
Stand out from the Crowd?
25% Consumer
Time and Marketing
Effort Spent
Marketing
75% Referral
Marketing
Top 5
Marketing
Traffic
Generators
Protecting Your Brand (Reputation)
Get Referrals – There are never any better leads than those who
come from client referrals. What are you doing to ensure that your
customers are referring you when they get asked the questions?
Top Referral Marketing Sources
Get Referrals – There are never any better leads than those who
come from client referrals. What are you doing to ensure that your
customers are referring you when they get asked the questions?
4 Steps to Attracting
More Client Referrals
1. Create a Referral Generation Plan – Formalize
how you and employees ask for the referrals.
Make sure everyone knows when to ask and
how to ask it.
2. Provide Support – Don’t leave it up to your
clients to give the information to their friends.
Provide business cards, coupons, and
instructions on how to share your services
with others and what information you need.
3. Offer appropriate incentives/discounts
4. Target your most influential/happy customers
Identify Happy Clients and Just
Ask For The Referral
1. Send these clients a letter with a handful of “4 hours
of free service” coupons. Make sure there is a space
for their referral to write in the name of the client
who referred them. The letter explains the referral
program.
2. Referral Program – For every client they refer that
signs on for services, they and the person they
referred receive 4 hours of free service.
3. Follow-up approx. 2 days after they received your
letter. Make sure they received it and they know you
love referrals from clients. Be bold but not over
bearing.
4. Repeat 2-months later.
The Power of Client Referrals
facebook.com/homecarepulse
https://profiles.google.com/115993601513152414292
twitter.com/homecarepulse
linkedin.com/company/home-care-pulse
Do you currently have a
referral program?
Bestofhomecare.com
Resources Available to Home Care
Pulse Customers
Go to
www.privatedutybenchmarking.com
and enter Promo Code JACK13
(case sensitive)