E- Buiness

•N A M E : H A M M A D U L L A H
•C L A S S : B B A ( 6 )
•R O L L N O : 2 3
 Marketing On Web

 Marketing on Web is the marketing of products or

services over the Internet & it ties together creative
and technical aspects of the Internet, including
design, development, advertising and sale.

Marketing on Web is used by companies selling

goods and services directly to consumers as well as
those who operate on a business to business model.
 Strategies of Web Marketing

Blogging
Email marketing
PPC ads
Social media marketing
Affiliate Marketing
Influencer marketing
 Communicating With Different market Segments

Market segmentation helps you get to know your

customers, identify what's needed in your market
segment, and determine how you can best meet those
needs with your product or service.

1. Create stronger marketing messages :

When you know whom you’re talking to, you can develop
stronger marketing messages. You can avoid generic,
vague language that speaks to a broad audience. Instead,
you can use direct messaging that speaks to the needs,
wants, and unique characteristics of your target audience.
2. Identify the most effective marketing tactics :
With dozens of marketing tactics available, it can
be difficult to know what will attract your ideal
audience. Using different types of market
segmentation guides you toward the marketing
strategies  that will work best. When you know the
audience you are targeting, you can determine the
best solutions and methods for reaching them.
3. Design hyper-targeted ads:
On digital ad services, you can target audiences by
their age, location, purchasing habits, interests, and
more. When you use market segmentation to define
your audience, you know these detailed
characteristics and can use them to create more
effective, targeted digital ad campaigns.
 Advertising On Web

Online advertising, also known as online

marketing, Internet advertising, digital
advertising or web advertising, is a form
of marketing and advertising which uses the Internet
to deliver promotional marketing messages to
consumers. Many consumers find online advertising
disruptive and have increasingly turned to ad
blocking  for a variety of reasons.
 Advertising On Web

Mobile advertising
Social media marketing
Sponsored search
Text ads
 Benefits of online advertising

Cost:
The low costs of electronic communication reduce the cost of
displaying online advertisements compared to offline ads. Online
advertising, and in particular social media, provides a low-cost
means for advertisers to engage with large established
communities. Advertising online offers better returns than in other
media.
Speed :
Once ad design is complete, online ads can be deployed
immediately. The delivery of online ads does not need to be linked
to the publisher's publication schedule. Furthermore, online
advertisers can modify or replace ad copy more rapidly than their
offline counterparts.
 Benefits of online advertising

Coverage :
Online advertising can reach nearly every global
market, and online advertising influences offline
sales.
Targeting :
Publishers can offer advertisers the ability to reach
customizable and narrow market segments for
targeted advertising. Online advertising may use
geo-targeting to display relevant advertisements to
the user's geography.