Design Thinking

is… In a
nutshell

Human +
Design approach Encourage
Centred based to

Innovation
VS. GOOD DESIGN – In Everyday
Life
https://pleated-jeans.com/2014/11/10/24-examples-
of-extremely-crappy-design/
https://www.youtube.
com/watch?v=y_k8HhhzKio
Purpose of Design
Thinking
1. Create New User Experience
Designing appealing visual and infographics

2. Product + Service Innovation

Designing ergonomics application/perfect
experience

3. Organisation Change
Designing optimisation of space

4. Business Growth
Dreams & Discover Define Outcome Develop Demonstrate Value Proposition
Needs Opportunities Ideas Intent

• Define a Challenge • Understanding the • Search for Meaning • Create Business Plan
• Project Theme Challenge • Frame Opportunities • Generate Ideas • Tell stories • Crystalise Brand Message
• Prepare Research • Refine Ideas • Get Feedback and Direction

Process of Design
• Gathering Inspiration

Thinking

The design process is w

hi nkin g i hat puts Design
T nt o ac t i o
n.
Of Design
Thinking
 6 Principles of Design
Thinking
Empathise Make understanding Be open to inputs and
and delighting build on each others’
users the ultimate expertise
goal
RReeffrr
Uncover underlying Expand ideas – Explore
aamee issues - match all angles to make a
Collaborate with solutions good idea great

Visualise and test Craft Clarity - Know

ideas -Test early where you want to go
Ideat and Fail early when • frame your
e risks are low challenge
• inspire innovation
Prototype

IInnttee

ggrraatt
Key
Takeaways
You’ll design
something
user-friendly, Get to think
user-centred! and test
out ‘Wild
Ideas’!
Go outside of
classroom to
experience
REAL products
& SERVICES!