Impact of

Communicat
ion in society

Agustin, Edmerson D.
BG4AA
 What is
communicat
ion?
• Communication is usually
defined as the transmission of
information.
• A process by which
information is exchanged
between individuals.
• The act of giving, receiving,
and sharing information
• Fundamental to the existence
and survival of humans as
well as to an organization.
History of communication
• The oldest known form of communication were cave paintings.
• Ancient man was forced to be creative with communication and keep
it consistent to maintain a common understanding.
• While verbal communication was used in ancient times, symbols and
images were still used to portray information.
• Communication saw new developments between ancient times and
the 15th century.
• The first means of communication was, of course, the human voice
but about 3,200 BC writing was invented in Iraq and Egypt.
 Importance of
communication
• Clear
• Concise
• Concrete
• Correct
• Consideration
• Complete
• Courteous
why being a good
communicator is By delivering messages clearly, there
is no room for misunderstanding
important
Effective communication is a key
factor to ensure that the situation is
resolved in a respectful manner.
Good communication skills are
essential to allow others and yourself
to understand information more
accurately and quickly.
From a business standpoint, all
transactions result from
communication.
how modern technology affects
communication
• Making it easier
• Quicker
• More efficient
• Companies can no longer rely on traditional
advertising to generate revenue.
• Makes it easier to gather customer insights and
improve the entire customer experience.
 Modern Smart watch Telephones Cell phones

Technology
we can use to
communicate Computers Video and web
conferencing
tools