On the Job: Strategy Case of Naukri.

Com
SUBMITTED TO PROF.ANJU

Group Members
Arati Patil

Alfie Saldahna
Neha Sawant Prasad Sawant

Pratikh Shetty

85 91 95 96 99

Profile of Sanjeev Bhikchandani

Education Qualification

Graduation from Delhi University (Economics) in

1984 MBA- IIM Ahmadabad

Job Profile Executive Trainee with Lintas for 3 years

Management Trainee HMM

ENTREPRENEURAL BUG BITES

Info Edge -research and survey company. Info Edge - surveyed on trademarks registered by

pharmaceutical companies and the salary standards for all levels of employment. organizations price Rs.5000 each

These analyses were further customized and sent as reports to

Sanjeev and his partner parted company with Sanjeev

retaining Info Edge and the trademarks taken by his partner.

Followed by five years of struggle.

Info-Edge
November 21,2006 listed on Bombay Stock

Exchange and National stock Exchange

Company Incorporated in May,1995 Info Edge was encouraged to ponder more and this

instigated the job portal called Naukri.com.

Evolution of NAUKRI.COM
IT Asia Exhibition- www Hired a server in US to launch website Sanjeev Bichandani gather partners- paid them

company shares lieu of salary.

Data base was created by newspaper job

advertisement(classified)

A programmer was approached to create a website-

naukri.com

NAUKRI.COM
Naukri.com launched April 1997 Initially Focused : Indian resident Business first year Rs.2.35 lakhs Second year 18 lakhs Third year-36 lakhs One of the few dotcoms to survive the Internet meltdown

in early 2000 and post 9/11 impact

NAUKRI.COM
Set up in 1997 - division of info edge India - Sanjeev

Bikhchandani.
Recruitment platform and provides services -

corporate world, placement agencies and job seekers in India and overseas.
Traffic share of around 54% - June (Comscore data) With 230000 jobs live at any point, Naukri.com

serviced over 42000 corporate clients in 2010-2011

Businesses of Info Edge

Online classified Business helping people and business to connect

Purpose Of Info Edge create virtual meeting place for people and business
Business Model : Internet company model Revenue :
Charging a fee providing / exchanging information To advertising product and services

Business Divisions Recruitment Quadrangle divisions Matrimonial classifieds Real Estate classifieds

Businesses

Naukri.com

99acres.com

Info Edge Jeevansathi.com Shiksha.com

Info Edge Today

Recruitment classifieds Online Recruitment www.naukri.com (1997) Middle eastern job market www.naukrigulf.com (2006) Career Counseling and Guidance www.asknaukri.com Professional Networking Website www.brijj.com

Matrimonial classifieds Online Matrimonial www.jeevansathi.com (2004) Real Estate classifieds Online Real Estate classified www.99acres.com (2005) Real Estate Broking website www.allcheckdeals.com

Offline services Quadrangle offline executive search and placement services for middle and senior level positions in IT and ITES segments

SWOT analysis of Info Edge

Strength

Weakness
Internet awareness Untapped other market segments

Dominant player with strong brand value Largest database Max. no. of clients Highest traffic share Sales network across India

Opportunities
Demographic shift in Indias Population youth Internet penetration increasing throughout India Improvement in Internet Infrastructure

Threats
Macroeconomic Conditions Competition from other job portals and social media

Business strategies
Broad Differentiation strategies
Life Cycle of Peoples needs

Diversification strategies to other market segments

Innovation and customization of services

Phenomenon of NAUKRI.COM
Visible brand of Info Edge Highest Revenue Earner

Not just Recruitment Site advertising site offers

panels and banners

Value Added Services Resume writing, resume

display, resume flash, job mails

Success of job portal

How effectively it is able to accomplish the task of

matchmaking and the satisfaction that it is able to provide to its customers.

Higher Traffic on the site

JEEVANSATHI.COM
Info Edge Online Matrimonial services

September 2004
Prevalent business Model of matrimonial website Easy accessibility ,interactivity and low cost services

17 million users accessed a job and matrimony site in

2007 expected to rise 2.5 million in 2008

JEEVANSATHI.COM

Competitors
Aggressive Marketing and Advertising campaigns Managing to cross Break-Even

Potential Exist for Geographic Expansion

99ACRES.COM
Launched in 2005 To serve various participants in trading and

exchange of real estate

Emergence of classified online services

Challenges of Real Estate

99ACRES.COM
Portal comprehensive and Provides services related to

property matters

Strategic Alliance properazzi.com

Competition of 99Acres.com Indiaproperty.com,

megabricks.com, makaan.com, print media

Till December 31,2007 database of more than 69000

real estate covering properties located in 25 cities in India

Strategic Leadership

Sanjeev bikhchandani-MD and CEO

Hitesh Oberoi-COO

Ambarish RaghuvanshiChief Financial Officer

Strategic Leadership

Naukri.com
Vineet Singh SeniorVice President

Jeevansathi.com
Vivek Khare Senior Vice President

99acres.com
Deepali Singh Business Head

Quadrangle Division
Harveen Bedi Vice President

Strategic Leadership

Technology and IT infrastructure Vibhore Sharma Vice President

Human Resource
Sharmeen Khali Vice President

Advisors
Anil Lall Sharad Malik

US OPERATIONS Sushil Bikhchandani

Functional Activities
Financial Information Sources Of funds Expenditure Technology Infrastructure Brand Management Human resource function

Porters 5 force model

24

Threat of new Entrant Easy to set up website Difficult to create a brand Sales force required for promotion Database required

Supplier power Large no of companies Large no of job seekers Competitive Rivalry Brand value Capture the market (60%)and nearest competitor is at 30% Biggest database

Buyer power Large no of job seekers Large no of companies

Threat of Substitution Linkedin SMS job alerts (Airtel) Monstor.com

Future Outlook
Internet based services Recruitment Services

Matrimonial Services
Opportunities Shiksha.com and Brijj.com

Future Outlook
Info Edge public company Sanjeev Bikhchandani entrepreneurial zeal

Saying - We not only created wealth but also built

an institution. Is it a tall claim or a realistic assertion? Only time will tell.

Thank You