Good Evening…..

Have fun and enjoy the presentation…

 NESTLE

● Nestle is a Swiss multinational food and drink processing

conglomerate corporation.

● The brand has been recognized in Myanmar for more than

100 years but Nestle Myanmar was established in late 2013
with the approval of the Myanmar Investment Commission
(MIC) , initially focusing on 6 brands; Nescafe, Milo,
Lactogen, Maggi and Cerelac.

● As of now, NESTLE has managed to produced a lot of

products in Myanmar.
 Value Chain Theory

● A value chain is a step-by-step business model for

transforming a product or service from idea to reality.

● Value chains help increase a business's efficiency so the

business can deliver the most value for the least possible
cost.

● The end goal of a value chain is to create a competitive

advantage for a company by increasing productivity while
keeping costs reasonable.
Porter’s Value Chain Model
 Components of Value Chain

Value chain consists of 2 main categories; Primary activities and Support activities.

Primary Activities consists of five main components

1) Inbound logistics
2) Operations
3) Outbound logistics
4) Marketing and sales
5) Service
 Definitions
1. Inbound logistics include functions like receiving, warehousing, and
managing inventory.
2. Operations include procedures for converting raw materials into a
finished product.
3. Outbound logistics include activities to distribute a final product to a
consumer through different intermediaries.
4. Marketing and sales include strategies to enhance visibility and
target appropriate customers—such as advertising, promotion, and
pricing.
5. Service includes programs to maintain products and enhance the
consumer experience—like customer service, maintenance, repair,
refund, and exchange.
 My topic

Today I am going to focus on Nestle’s authentic and delicious chocolate wafer, MUNCH
 Inbound Logistics

1. Inbound logistics include functions like receiving,

warehousing, and managing inventory.

The raw materials for Munch include Sugar, Refined Wheat

Flour, Hydrogenated vegetable fats, Milk solids, Fractionated
vegetable fats, Cocoa solid, emulsifier, leveraging agent, yeast,
salt ,flour treatment agent and improvers (enzymes)
 Operations

Operations include procedures for converting raw materials into a finished product.

Nestle’s wafers are generally made in food factories.The raw materials, mainly the refined wheat flour goes through many phases in the machine.

Incorporation of gas phase - Baked the dough with a particular gas to give necessary structure.

Consolidating the solid phase- This process controls the development of gas cells

Coating Phase - Coated with respective element.

Heat transfer - For cooling down the final product.

 Outbound Logistics

Outbound logistics include activities to distribute a final

product to a consumer through different intermediaries.

Nestle transport tonnes of products from different warehouses

to customers. Much of this distribution relies on partnerships
with third-party logistics providers.Third-parties improve the
efficiency of network by reducing mileage, fuel consumption,
greenhouse gas (GHG) emissions, noise and congestion.
 Marketing and Sale

Marketing and sales include strategies to enhance visibility

and target appropriate customers—such as advertising,
promotion, and pricing.

As nestle usually describes in it’s slogan, Good Food, Good Life:

Nestle’s marketing strategy focuses on building and showcasing

expertise in nutrition, health & wellness to help people live
happier and healthier lives. The idea is to bring innovative and
affordable products to meet the needs of modern consumers
wherever they are in the world.
 Service or Product

Nestle is highly focused on the quality, price and the taste of the
product.

They are standing firmly in the market because they deliver

what they promise.

They focus on the customer and are quick to make the

necessary change to meet the customer’s demand.
Thank you very much for your attention.

Have a great night ahead.