Visual Information and Media

Prepared by: Leigh Andrea E. Parina

 Visual Media

•This is when you use symbols, pictures,

icons and signs to communicate your
information/message using the sense of
sight
Activity 2: Imagine this!
Directions: Look at the two advertisement posters below with the same
contents. Answer the questions that follow.

Guide Questions:
1. Which poster is more appropriate?
2. What are the things you consider when answering? Do you
think it is effective?
3. What is less effective? Why?
 TYPES OF VISUAL MEDIA
1. Typography ---This is from a two
Greek word “typos” meaning form
and “graphein” meaning to write. This
simply means the art and technique
of choosing , setting and arranging
type. From the selection of typefaces,
size, length of line and space between
letters.
 TYPES OF VISUAL MEDIA
2. Graphic Design ---This is an
integration between art and
technology that communicates
or relays an idea/concept. The
dual process of graphics and
design that has a capability to
move the audience emotionally.
 TYPES OF VISUAL MEDIA
3. Informational Graphics ---This
is the visual representation of
information that conveys
intricate source of data or
information. Example of these
are graphs, charts, maps and
other informative forms.
 TYPES OF VISUAL MEDIA
4. Cartoons ---Sketch or
drawing, usually humorous, as in
a newspapers or periodical,
symbolizing, satirizing or
caricaturing some action,
subject, or person of popular
interest.
 TYPES OF VISUAL MEDIA
5. Photograph ---The process or
art of producing images of
objects on sensitized surfaces by
the chemial action of light or of
other forms of radiant energy, as
xrays, gamma rays, or cosmic
rays.
 TYPES OF VISUAL MEDIA
6. Motion Pictures ---A sequence of
consecutive pictures of objects
photographed in motion by a specially
designed camera (motionpicture camera)
and thrown on a screen by a projecto
(motion picture projector) in such rapid
succession as to give the illusion of natural
movement.
 TYPES OF VISUAL MEDIA
7. Television and video (images) ---The
broadcasting of a still or moving image via
radio waves to receivers that project a view
of the image on a picture tube. A program,
movie, or the like, that is available
commercially on videocassette. Digitally, it
can also be available on compact discs, or
stored as files in the computer or internet.
 TYPES OF VISUAL MEDIA
8. Computers (images) ---Images
derived from an electronic device
designed to accept data, perform
prescribed mathematical and
logical operations at high speed,
and display the results of these
operations.
 TYPES OF VISUAL MEDIA
9. Network Interactive
Multimedia ---Images derived
from the combined use of
several media, as sound and full-
motion video in computer
applications with internet
connection.
TYPES OF VISUAL INFORMATION