MARKETING YEAR 11

FUNCTIONAL SCHEME
WORK SCHEME
WEEKS/TOPICS
1. Trade
2. Warehousing
3. Structure and market union for the sale of goods
4. Structure and market union for the sale of goods cont.
5. Marketing of mineral product.
6. Market segmentation (year 10 revision week 6)
7. Public relation and customers services
8. Pre-sales and after sales services
WEEK ONE:TRADE
 OBJECTIVES

At the end of the lesson, I should be able to:

1. Define trade
2. Identify types of trade
3. Highlight the features of home trade
4. Distinguished between home foreign trade
 STARTER ACTIVITY
How beneficial would you consider
buying and selling to the society?
Trade is the act of buying and selling
of goods and services. People trade
with the aim of making profit in order
to cater for their needs.
 Trade

Home trade foreign trade

import export entrepot

Retail wholesale
 
 ACTIVITY 1
Identify at least five characteristics
of home trade
 ACTIVITY 2
Identify at least five characteristics
of international trade
There are two main types of trade these include:
1.INTERNAL TRADE/HOME TRADE:
Internal trade or home trade refers to exchange of goods
and services among the people within a particular
country. Example, Nigeria home trade involves goods
and services that are produced and sold locally within the
country.
1.FOREIGN TRADE/INTERNATIONAL
TRADE: This involves operating across a number
of foreign country markets. It is also refers to the
exchange of goods and services between two or
more countries of the world. It is the exchange of
goods and services across borders or territories.