MANAGING FOR SUSTAINABILITY

Presentation on-
“CORPORATE SOCIAL
RESPONSIBILITY AS PER UK
REGULATION”
                                                                                 
                     
         Department of Business Administration
            University of Lucknow
                                                 

Presented by-
  (SONAL SRIVASTAVA)
  (200012135217)
  MBA (SEM IV)- FINANCE
 CORPORATE SOCIAL
RESPONSIBILITY
 The term corporate social responsibility (CSR) refers to
practices and policies undertaken by corporations that are
intended to have a positive influence on the world.
 According to UNIDO “CSR is a management concept
where by companies integrate Social and Environmental
concerns in their business operations and interactions
with their stakeholder” CSR is generally understood as
being the way through which a company achieves a balance
of economic, environmental and social imperatives.
 The key idea behind CSR is for corporations to pursue other
pro-social objectives, in addition to maximizing profits
 KEY ASPECTS OF CSR

CSR encompasses three

main areas of
responsibility that are
• Economic
sometimes known as the
‘triple bottom line’. The
responsibility:
triple bottom line refers
to three perspectives or • Social responsibility
responsibilities that
should drive an • Environment
organisation and form
the basis of CSR,
namely:
responsibility
  
TYPES OF CORPORATE SOCIAL
RESPONSIBILITY
There are several different forms
of corporate social responsibility,
all of which address individual
issues. However, the three main
types of CSR are 

Environmental CSR Ethical CSR Philanthropic CSR

CORPORATE SOCIAL RESPONSIBILITY
IN THE UNITED KINGDOM.
 The government’s efforts, along with the fostering of a company culture aimed at caring for and
involving its own stakeholders, have led to the United Kingdom being considered one of the global
leaders in adopting CSR principles.
 In UK both government and private sectors have well understood and adopted the CSR in their
practice. Government is not only helping private organization on adopting CSR practices in their
daily activities but government itself has set out CSR policies and carried out them in its day-to-
day activities. The government has itself leaded as an example by reducing Government’s waste
generation, water use and greenhouse gas emission.

 In UK the different department of ministries and departments take of the CSR issues of which they
are related. For example, The Department of Energy and Climate Change takes issues related
to climate change and sets out goal and policies for tackling the problem of climate change.

 Similarly, The Department of Health’s Public Health Responsibility Deal encourages business
and other sectors to contribute to healthier nation in the areas of food, alcohol, physical activity,
health in the workplace and behaviour change.
Various initiatives were born in the UK with the aim of disseminating and developing
activities that connected business development with social and environmental issues.
To name but a few examples:

• BitC (Business in the Community), a network of over 700 companies, which, since 1982, has been
working on a programme for business development based on five founding principles: inspiration,
integrity, integration, innovation and impact, in which a social focus is promoted as intrinsic to good
business;

• The Association of Chartered Certified Accountants (ACCA), born in 1990 and one of the UK’s largest
networks of accountants, which has developed initiatives aimed at promoting transparent, complete
and credible company reporting, capable of accurately reporting financial, social and environmental
performance;

• In 2001, a series of indicators called the FTSE4Good Index was established on the London Stock
Exchange, following the model set by the Dow Jones Sustainability Index. These indicators can be used by
investors to assess a listed company’s degree of sustainability. Initially adopted only by big companies,
today a large number of medium-sized listed companies take part in these indices.
 WHAT’S DRIVING CSR IN THE UK?

Increased scrutiny from stakeholders and demand from the public for
greater transparency is putting pressure on companies to become
more socially and environmentally responsible. Across the world, CSR
and broader business objectives are becoming more aligned. The
findings suggest that the benefits of adopting more environmentally
and socially sustainable business practices are becoming ever more
tangible, for example through tax relief on charitable activity or lower
energy bills due to efficiency measures introduced. Despite the overall
recognition of cost benefits, it's interesting to see that British
businesses seem far more reactive in their approach to CSR and are
largely responding to stakeholders' needs.
 FIVE UK COMPANIES THAT ARE INCORPORATING
CSR INTO THEIR BUSINESS STRATEGY
Thornton’s-
The premium chocolate company Thornton’s has made it their business to provide people across the UK with delicious
dark, milk and white chocolates. Through these sweet creations, their mission has been to bring smiles to their
customers’ faces. They have also adopted an extensive range of CSR initiatives and pride themselves on giving back to
society. 
 Charity, Community & Social Development
Thornton’s actively supports a range of local charities by giving back to communities. Community led projects are
encouraged by staff through volunteering and fundraising projects. Their key charity partner is Smile Train; the world's
leading cleft lip charity is an active charity partner and is at the centre of the company's primary fundraising pursuits.
 Environmentally Friendly Policy
Recycling – Through a partnership approach, Thornton’s works on a dedicated integrated waste management business
with recycling champions on site, steering the ideal of zero waste to landfill in the right direction.
Energy - Saving energy is a main priority. The company continually exceeds the Climate Change Agreement targets set
by the Food and Drink Federation, and their consumption of gas and electricity has declined by more than 10% from last
year to 3,688 kWh/tonne of products produced.
Water - Committed to reducing the consumption of water onsite, the company signed the Federation House
Commitment in 2011 which works towards reducing the overall water consumption across the food and drink sector by
20% by 2020.
 
Air Charter Service-
The luxury aviation and aircraft charter company Air Charter Service (ACS) provides private, group, cargo
and helicopter charter travel solutions worldwide. Understanding the need for real time, emergency and
sometimes luxury bespoke flight service, they provide safe and speedy flight solutions. ACS’s CSR policy
lies close to its heart, and is an area which they’re always trying to improve upon. 

 Charities

An ongoing, long-term project that benefits from ACS’s fundraising is HEAL. Over the past four years
ACS’s donations have provided for a new IT classroom and library for the HEAL orphanage and school in
Andhra Pradesh, India.

Air Charter Service raised 50 000 pounds in 2014 and has distributed the funds between three charities.

Annually, ACS’s staff vote for an extra three charities to raise money for - one local, one UK-based and
one international.

 Environmentally friendly operations

With the aim of a carbon neutral status with their selection of chartered services for clients, ACS is a prime
example of a business that is current and understands the importance of giving back to the community
whilst also applying and actively pursuing more ethical and responsible business operations.
Ernst & Young (UK)-
One of the financial services market leaders forming part of the four major audit firms worldwide, Ernst &
Young’s services include everything from assurance, transactional, tax and advisory consulting services.
Ernst & Young’s CSR strategy clearly shows their passion for community development and doing what they
can to put the youth of today on a better footing, empowering them to aspire towards building their careers.  

 Social & Community Development

The various initiatives that Ernst & Young drives forward makes it clear that as a corporate they have a
particular passion for inspiring and empowering youth to live their dreams. As part of their CSR strategy,
they’ve adopted the following programs which are all dedicated to uplifting communities and encouraging
youth to upskill, with practical mentoring, training and development programs.

 Education Partnership Programme (EEP) - This programme takes a ‘whole school’ approach by working
with students and teachers to provide specific support and advance improvements. 
 EY Career’s Experience - To improve pupils’ networking skills and grasp of career opportunities so that
they understand that a professional services career is not unattainable. 
 School Governors Network - The Network aims to help staff increase their impact by providing skills
development sessions, external speakers, and a forum for sharing experiences and ideas. 
 Progression mentoring - Students finish a Prince’s Trust programme to guarantee a smooth transition to
the next stage of their development. The aim is to support young people in their quest for employment,
training, education or volunteering, and make the most of their prospects whilst in employment.
BT Group-
Global communications service provider, BT, serves customers in the UK and operates in more than
170 countries worldwide. Their service offering includes fixed line services, mobile technology, TV
and broadband products and services. Corporate social responsibility forms a big part of their
corporate governance, and they have been positioned as a sustainable responsible business leader.

 Charity Work & Community

SOS Children’s Villages – online opportunities offer young people in isolated African communities
the chance to improve the quality of their lives.

Message Stick – an inspiration for Aboriginal business people. Aboriginal technology firm, Message
Stick, conquers corporate Australia together with BT One Collaborate services.

Improving Lives - Last year their skills and technological resources were used to raise over 85
million pounds for good causes. For example, their unique Emergency Response Team responded
to Typhoon Haiyan in the Philippines to help re-establish communications. 

 Environment

BT is committed to reducing the carbon intensity of their global business by 80 per cent by 2020.
Currently they have achieved a 43 per cent reduction by being energy efficient and increasing their
use of renewable energy.
Greggs UK-
One of the largest bakery chains in the UK, Greggs specialises in savoury and sweet baked goods. As the company has grown steadily over the years
it now has more than 1600 outlets. With the product line ever changing, you’re bound to find something to ease any sweet or savoury craving with
Greggs treats. On a more serious note, Greggs has a well-rounded CSR policy in place, something that could inspire other businesses as to how CSR
could be set up. 
 Charity Work
Greggs Foundation - Charity work forms a big part of Greggs’ CSR strategy; employees and customers collectively raise funds together supporting a
large variety of local community projects, including the Greggs Breakfast Club Scheme.
Greggs Breakfast Club – Forming part of their long-term community strategy, Greggs has been contributing in a small way to schools in the UK’s
breakfast clubs.
 Community Development (Training & Development)
Ready to Work - Developed in partnership with the prisons and probation trusts, the programme provides ex-offenders with assessment and interview
experience.
A Taste of Greggs - Developed in partnership with Job Centre Plus, this programme offers work experience placements and employment, where
needed, to young people.
Work Programme - produced for Greggs by various work providers, this programme helps them support the long term unemployed through work
experience and paid employment, where possible.
 Environmentally friendly programmes
Waste management - They have worked hard over the last 5 years to largely reduce the proportion of our waste that goes to landfill. Waste is
segregated into ‘dry mixed recycling’ (DMR), ‘food waste’ and ‘landfill’.
Photovoltaic roof systems - As part of their aim to reduce carbon they have installed photovoltaic arrays on the roofs of ten of their bakeries. 1.3m kWh
of electricity will be generated a year for use in the bakeries, saving almost 600 tonnes of carbon.
 Carbon footprint
Within Greggs retail operations, 2013 was a year of education, investigation and trials in energy reducing technologies that will help shape future shop
refit specifications. This includes the opening of an energy efficient concept shop which trials, amongst other things, doors on the shop front, doors on
self-service fridges and a more efficient heating and cooling system for the shop that uses waste heat from equipment.
 FUTURE OF CSR IN UK
With respect to 2015 United
Regarding 2015 Plastic bag
As per 2008 Climate Change Nations Sustainable
charge, Britain followed the lead
Act, Britain commits to Development Goals, The UN
of other countries to introduce a
ambitious goals to reduce carbon General Assembly set out 17
compulsory charge on
emissions by 2050 ambitious goals to end hunger
supermarket plastic bags
and poverty by 2030

In 2018, The UN
By 2030 the UN hopes to have 2040, the year from which new
Intergovernmental Panel on
eradicated poverty and hunger petrol and diesel cars and vans
Climate Change (IPCC) warns
via its Sustainable Development will be banned in the UK under
that there are just 12 years to get
Goals government plans
climate change under control

IPCC warns the world could

2050, the year by which the
have warmed by 1.5C (2.7F),
British Government aims to
leading to widespread food
reduce emissions to below 80pc
shortages, wildfires and coral
of their 1990 level
reef die-offs by 2040
THANK YOU!