HISTORY COMPANY PROFILE CONCEPTUAL DISCUSSION RESEARCH MYTHOLOGY DATA ANALYSIS AND INTERPRETATION FINDINGS RECOMMENDATIONS

In 1960, TOM MONAGHAN and his brother, JAMES, purchased DOMINICK'S a small pizza store in Ypsilanti, Michigan. Tom Monaghan renamed the business DOMINO'S PIZZA, INC. in 1965. In 1967, the first Domino's Pizza franchise store opened in YPSILANTI.

 By 1978, the franchise opened its 200th store. Domino's opened its FIRST INTERNATIONAL STORE, in WINNIPEG, CANADA. In 1997, Domino's opened its 1,500th international location, opening seven stores in one day across FIVE CONTINENTS. After 38 years of ownership, Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion.

 Type - Public Industry - Restaurants Founded - Ypsilanti, Michigan, U.S. (June 10, 1960) Headquarters - Ann Arbor, Michigan, U.S.

 Key people - Founder - Tom Monaghan, CEO - J. Patrick Doyle Products - Pizza, sandwiches, pasta, chicken wings, desserts Revenue - $1.425 billion USD (2008) Employees 1,45,000

Dominos Pizza has shaped their marketing strategy into a juggernaut that has enjoyed nearly half a century of success. Currently a market followersecond only to Pizza HutDominos longevity and rapid rate of growth is due largely to their ability to establish, maintain, and remain true to their original marketing mix.

 Dominos success, however, is due to the fact that they have been able to differentiate themselves on a very crowded playing field.

Its Types:Product Promotion Price Place People Process Physical evidence

Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, usually using a scientific method. Its Two Methods Are: Exploratory research Constructive research

Exploratory research:It is a type of research conducted for a problem that has not been clearly defined. helps determine the best research design, data collection method and selection of subjects. such as informal discussions with consumers, employees.

Constructive research:Constructive research is perhaps the most common computer science research method. This type of approach demands a form of validation that doesnt need to be quite as empirically based as in other types of research like exploratory research.

Sampling Methodology
Sample Element/ Sample Unit 50 people would take for this report Sampling Extent Delhi and NCR Time Frame 1015 days.

 Sampling Technique Sampling chosen with the Random method Sample Size 50 people would take for this report Limitation Only Delhi & NCR region covered for this report because of not availability of time and resource. Also for financial disclosure company are not sharing more internal information either.

 How satisfied are you with our service from Dominos? Extremely Satisfied Satisfaction Level Very Satisfied 15% 14% Neutral Extremely 11% Dissatisfied Satisfied 31% Very Dissatisfied Very Satisfied 29%
Nuetral

Interpretation From the above pie chart it is clear that most of the people are Very Satisfied (about 34%) from the Services of Dominos Pizza and 32% of the people have Neutral Behavior and 16% of the people are Extremely Satisfied.

 Would you recommend Dominos to others? Yes Sales No

18% YES 82% NO

Interpretation From the above pie chart, it is clear that most of the people (about 82%) will recommend Dominos Pizza to others. And 18% will not.

 How do you rate the quality of Dominos product? Poor Fair Good Very good Excellent

QUALITY RATINGS
7% 16% POOR FAIR 41% GOOD VERY GOOD

36%

EXCELLENT

Interpretation As per the above pie chart, it is clear that most of the people rated good the quality of Dominos Pizza (about 35%), and 31% of the people have very good review about the quality of Dominos pizza and 14% of the people think that its quality is excellent.

 In your opinion Dominos pizza is better than Pizza Huts pizza? Better Sales Worse BETTER About the same 40% 44%
WORSE

16%
ABOUT THE SAME

Interpretation Above chart says that, the majority of the people (about 44%) believes that Pizza huts and Dominos Pizza are about the same, and about 40% believes that Dominos pizza is better than Pizza hut.

 What other brands of pizzas have you heard of? Chart Title Pizza hut Sbarro 100% 80% Chicago pizza 60% 40% Papa Jones 20%
0%

Interpretation HEARD NOT HEARD In the above chart, there are 50 people and everybody is aware of Pizza hut, and 27 are aware of Sbarro, 26 are aware of Chicago Pizza, and 35 are aware of Papa Jones.

Less in Indian varieties No happy hours No attention to customer in restaurants. Not enough combo meals No new advertisement lauched in the market. No liquor service for adults

 The company should stress on the customer in restaurant rather than on delivery. The company should introduce More combo meals. The company should introduce happy hours Once or twice a week for customers. The company should increase their Working hours. The company should introduce new varieties in Indian recipes. The company should introduce liquor service for adults.