MOTION

INFORMATION
AND MEDIA
Lesson 16​
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Motion media are graphics that use video
footage and/or animation technology to create
the illusion of motion or rotation, and are
usually combined with audio for use in
multimedia projects. Motion graphics are
usually displayed via electronic media
technology, but may be displayed via manual
powered technology (e.g. thaumatrope,
phenakistoscope, stroboscope, zoetrope,
praxinoscope, flip book) as well. The term is
useful for distinguishing still graphics from
graphics with a transforming appearance over
time without over-specifying the form.
WHAT I NEED TO
KNOW LEARNING OBJECTIVES

At the end of the lesson, the learners are expected to:

1. Describe the different dimensions of motions
information and media;
2. Comprehend how motion information and media
is/are formally and informally produced, organized,
and disseminated;
3. Evaluate the reliability and validity of motion
information and media and its/their source using
selection criteria; and
4. Produce and evaluate a creative motion-based
presentation using design principle and elements.
CLASSIFY THE ITEMS ON THE 4

LIST
 5
Audio Video Interleave is a proprietary multimedia container format
and Windows standard introduced by Microsoft in November 1992 as
part of its Video for Windows software. AVI files can contain both audio
and video data in a file container that allows synchronous audio-with-
video playback

Matroska Video files, also known as MKV videos, are container files

that support unlimited picture, audio, and subtitle tracks. They're similar /
to MOV and AVI files, except they have a much larger amount of
storage. They're an all-in-one video format.

MPEG-4 Part 14 or MP4 is a digital multimedia container format

most commonly used to store video and audio, but it can also be
used to store other data such as subtitles and still images. Like
most modern container formats, it allows streaming over the
Internet.
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MPEG, or Moving Picture Experts Group, files are a type of highly
compressed video file. Using either MPEG-1 or MPEG-2 compression,
MPEG files only store changes between frames, not the individual
frames themselves. This minimizes the required storage space.

Windows Media Video is a series of video codecs and their

corresponding video coding formats developed by Microsoft. It is part of
the Windows Media framework

Flash Video is a container file format used to deliver digital

video content (e.g., TV shows, movies, etc.) over
the Internet using Adobe Flash Player version 6 and newer.
 MOTION MEDIA AND INFORMATION 7

Motion Media is visual media that gives the appearance

of a movement can be a collection of graphics, footage,
videos. It is combined with audio, text and/or interactive
content to create multimedia

FORMS OF MOTION MEDIA

1. Informal- created by individuals often for personal use
2. Formal- created by professionals who follow industry
standards in creating, editing, and producing motion
media.
STEPS IN FORMAL PRODUCTION OF 8

ANIMATIONS
1. Writing the story
2. Script is written and dialogue is recorded
3. Animators sketch major scenes, in between are fill in the gaps
4. Background music and background details are added
5. Drawings are rendered

TYPES OF MOTION MEDIA

 ANIMATION- Animated GIFs (Graphic Interchange Format), Flash,
Shockwave, Dynamic HTML
 VIDEO FORMATS/ VIDEO CODECS- MP4, DivX, MPG, 3GP,
AVI, MKV, etc.
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ACCORDING TO PURPOSE :
 Education
 Entertainment
 Advertising
ACCORDING TO SOURCE:
 Personal
 Social Media
 Media Companies

ACCORDING TO AUDIENCE :
 Private/ Public
 General/ Directed
 CREDIBILITY OF MOTION MEDIA 10

 Determining the Credibility of Motion Media:

 Validity of Information
 Source
 Relationship of the Author to the event

TECHNICAL METHODS TO DETECT FAKE/TAMPERED

VIDEO:
1. Smoothness of the Video. This is often detected when movements are not smooth; when
action seems to jump from one position to another, as if some action was missing.
2. Lighting Coverage Matches. One way to detect lighting matches is to look at the
shadows; the source of light determines the size and direction of the shadow.
3. Scale and Size Consistent. Scale refers to how the size of the objects in reference to one
another are near the real thing.
ADVANTAGE OF MOTION MEDIA: 11

 It captures motion in a manner that can be viewed repeatedly

 It can show processes in detail and in sequence
 It enables learning with emotions
 It can cut across different cultures and groups
 it allows scenes, history, events and phenomenon to be recreated

LIMITATIONS OF MOTION MEDIA:

 Compared to other forms of visual media the viewer cannot always
interrupt the presentation.
 It is often times more costly than other forms of visual media.
 Other data may be presented best using still images. Examples are
graphs, diagrams, maps.
 It is subject to misinterpretation.
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ELEMENTS OF MOTION MEDIA

• Speed – A fast movement gives vigor and vitality, intensifying emotions. A slow
movement connotes lethargy, solemnity or sadness.
• Direction – Indicates a movement from one direction to another. It can also refer to
the growing or shrinking of an object.
• Timing – can be objective or subjective. Objective timing can be measured in
minutes, seconds, days, etc. Subjective timing is psychological or felt, Timing can be
used to clarify or intensify the message or the event. Using a pause can help time the
events.
• Transition – used to switch between scenes.
• Sound and Color – adds meaning to the motion
• Blurring – Inanimation, blurring can provide the illusion of fast movement. In videos,
it is often used to censor information for security or decency.
THANK YOU
- last group