Sampling Techniques

in
Qualitative Research
Lesson 2
Leira Nicole E. Arellano
Subject Teacher
OBJECTIVES:
1. Identify the type of sampling
techniques
2. Describe sampling procedure
and sample
THROWBACK:
Read the following research titles and
identify the research design used. Write A
for case study, B for phenomenological
study, C for ethnography and D for
grounded
theory.
1. Experiences of the Grade 11
Students with Person with
Disabilities (PWD) Parents
B.
Phenomenology
2. Case Study of the Single
Mother with Young Adult
Sibling
A.
Case Study
3. Practices of the Magbikin
Aeta on Marriage Celebration

C.
Ethnography
4. Experiences of Novice Teachers
on Classroom Management

B.
Phenomenology
5. Case Study on the Challenges
of Seasoned Teachers on
Classroom Bullying
A.
Case Study
1. Number of dots and stars inside the
square:
17
Stars = _________ 34
Dots =____________
2. Number of dots and stars inside the
triangle:
12 15
Stars =__________ Dots =____________
3. Number of dots and stars inside the
circle:
8 6
Stars =__________ Dots =____________
 Sampling
Techniques in
Qualitative
Research
 SAMPLING SAMPLE SAMPLING
TECHNIQUE
It is the process of The selected The process by which
selecting a individual/s who will samples will be
representative group serve as main source selected (Lopez &
from the population of the data or who Whitehead, 2013).
being studied (Taherdoost, will take part in the
2018).
study
(Mujere, 2016).
https://cdn.scribbr.com/wp-content/uploads/2019/09/population-vs-sample-1-300x265.png
 SAMPLING TECHNIQUES

 Probability Sampling
 Non-probability Sampling
 PROBABILITY NON-PROBABILITY

uses relies on the

different forms subjective
of random judgement of the
selection. research.
 COMMON NON-PROBABLITY
SAMPLING TECHNIQUES

1. Convenience Sampling
2. Purposeful or Purposive Sampling
• Criterion Sampling
• Critical Case Sampling
• Snowball Sampling
Convenience Sampling

The sample is taken from a group

or people who are easy to contract
or to reach (Etikan, 2016).
 Experiences of the
Grade 11 Students Who Suffered
from COVID-19 Infection
This research employs a non-probability sampling to determine
the participants of the study. Using convenience sampling, four
(4) participants are chosen. According to Patton (1990), this
sampling is
used because the participants chosen are convenient sources of
data. The participants are represented by COVID-19 patient 1,
2, 3, and 4 respectively.
 Purposeful or
Purposive Sampling
It is known as judgmental, selective
or subjective sampling (Patton, 1990)
using predetermined standards.
A. Criterion Sampling

It is a purposeful sampling that

identifies participants through
particular criteria based on the
needs of the study (Suri, 2011).
 Perception of Elders of the
Magbukon Tribe in Duale, Limay on
Education
This research employs a non-probability sampling to determine the
participants of the study. Using criterion sampling, twenty-five (25)
participants are chosen. According to Patton (1990), this sampling
is used wherein criteria is set to determine the possible participants
of the study. The first criterion is that the participant has to be a
recognized elder of a village regardless of sex. Second criterion is
that he or she belongs to the Magbukon tribe from the municipality
of Limay. They are represented by elder 1 to elder 15 respectively.
 Perception of Elders of the
Magbukon Tribe in Duale, Limay on
Education

Criteria:
1) Your participants have to be a
recognized elder of the tribe.
2) The participants have to be an elder in
Magbukon community in Duale, Limay.
B. Critical Sampling
The researcher deliberately chooses
participants based on their capability in
providing the
necessary data for the research (Coyne,
1997).
 Case Study About the Emotional
Satisfaction of Mobile Legends to
Online Gamers
This research utilizes a non-probability sampling to
determine the participants of the study. Using critical
case sampling, five (5) participants are chosen. On this
sampling technique, possible participants are chosen
based on the deliberate choice of the research and on
their knowledge on the topic being investigated.
C. Snowball Sampling or
Chain Sampling
The research identifies only one (1)
or two (2) participants and the rest
are recruited through the referrals of
the previous participants (Patton, 1990).
 An Ethnographic Study on
Entrepreneurial Philosophy of Moro
Entrepreneurs in Palawan
A non-probability sampling will be applied to
determine the participants of the study. Using snow ball
sampling, ten (10) participants are chosen. On this
sampling technique, participants are chosen by means
of referral (Patton,1990). Thus, a participant is first asked
to provide list of other Moro entrepreneurs who can be
part of the study.