STAT & PROB

SAMPLING METHODS
PROBABILITY RANDOM SAMPLING METHODS
 Pure Random Sampling
 A method wherein every member of the population has an equal chance
of being chosen as the sample. This is simple and easy to understand, in
reality. However, it is tiring and time consuming for big population.
 Systematic Random Sampling
 It is a method that requires selecting samples based on a system of interval
in a numbered population. For example, a researcher can give a survey to
every fourth customer who comes in to the movie theater.
 Stratified Proportional Sampling
 It is a method of sampling that involves the division of a population into
smaller subgroups known as strata. The strata are formed based on members
shared attributes or characteristics, such as income or educational
attainment. Once divided, each subgroup is randomly sampled using another
probability sampling method.
 Cluster Sampling
 It is a method wherein the population is divided into clusters, such as
districts or schools, and then randomly select some of these cluster as
samples. The cluster should ideally each be mini-representations of the
population as a whole. Selecting only certain groups from the entire
population.
 Multi-Stage Sampling
 In this method, the researcher draws a sample from a population using
smaller and smaller groups at each stage.
NON-PROBABILITY SAMPLING
 Purposive Sampling
 It is also known as judgmental, selective, or subjective sampling. It is a
form of sampling in which researchers rely on their own judgment when
choosing members of the population to participate in their survey. Units are
selected on purpose.
 Convenience Sampling
 A method wherein units are selected for inclusion in the sample because
they are the easiest for the researcher to access. For example, recruiting
sample by merely asking people who are present in the street, in a public
building, or in a workplace.
 Quota Sampling
 It relies on the non-random selection of a predetermined number or
proportion of units. This is called a quota. Divide first the population into
mutually exclusive subgroups (called strata) and then recruit sample units
until the quota is reached.
 Snowball Sampling
 It is a recruitment technique in which research participants are asked to
assist researchers in identifying other potential subjects.