Factors to achieve the goal

of understanding between
and among members of
communication
Basis in choosing the form of the language
 Speech context
 Speech act
 Speech style
 Communicative strategy

 These factors will change and every change will result in a

new choice of language, relationship with the audience, and
the duration of the interaction.
 A speaker must be flexible enough in
adapting to each situation so that he or she
can adjust toward the success of the
communication
 Aside from the words or language used, the
emotion and the attitude that the speaker is
going to portray to establish a relationship
with the audience must also depend on the
situation.
A speaker must identify words or statements that are
suitable to the situation that could be formal or
informal.

Examples:

 You are being called by your school principal for a short talk in the office.

 When you meet your friend at a restaurant, and you are very happy conversing
about the upcoming movie of your favorite actor. Suddenly, your friend got a
fatal accident and you are asked to deliver a eulogy during his burial.
A speaker could be very
 Friendly
 Courteous
 Excited
 Bossy
 Passionate
 Angry
 Amused
 Sad
depending to the situation
Example:
A politician is very friendly when
delivering a campaign speech but is very
strict when giving orders to his people.