Strategic Management

Group members
Hamza Haroon
Jamal uddin
Shahbaz khan
Sayed Jibran Hassan
Anas Farooq
Section: B
BBA
 Ethics And Social Responsibility

• Introduction
• Ethics : code of conduct

E.g: honesty, fairness, transparency and respect of human rights

• CSR: companies have responsibility to pay back to the society

E.g: reducing carbon footprints ,giving donations etc

 Schemas/categorization of CSR in
organizations
1. Environmental CSR: refers to company efforts and endeavors that
promotes positive impact
Example: reducing green house emissions, conserving resources and
promoting biodiversity
2. Philanthropic CSR: includes company charitable donations and
other activities that aim supporting social cause and wellbeing of
communities
Example: donating to schools, hospitals and disaster relief
3. Ethical CSR: Companies commitment to ethical business practices
Examples: fair labor practices, avoiding bribery and corruption and
respecting human rights etc.
4.Economic CSR: responsibility of company to contribute to economic
development
Example: investing in local community, promoting fair trade and
support SMES.
5. Legal CSR:
Example: environment regulations, labor laws, product safety standards.
 Relationship with success or failure
• Reputation:

• Stakeholder engagement: by addressing their

needs and concerns they can build trust, loyalty
and long term partnership
• Cost savings: reducing wastes ,improving energy
efficiency and promoting sustainable practices
 Incorporate ethics/CSR in strategic
management of the organizations 
• Reputation and brand image :Companies that are seen as
socially responsible and ethical are often more attractive to
customers, investors, and employees, which can translate into
increased sales, higher profits, and better talent retention.
Conversely, companies that are perceived as unethical or
socially irresponsible may suffer reputational damage, leading
to decreased sales, declining stock prices, and difficulty in
attracting top talent.
• Competitive advantage :Companies that prioritize ethics and CSR

can gain a competitive advantage over those that do not. This is

because customers and investors are increasingly seeking out
companies that demonstrate a commitment to social responsibility
and ethical behavior.
• Long term success:By building strong relationships with
stakeholders, including customers, employees, and investors, the
organization can create a sustainable business model that is less
vulnerable to economic and social fluctuations.
• In summary, incorporating ethics and CSR into the strategic
management of organizations is essential for meeting
stakeholder expectations, mitigating risks, improving
performance, and creating long-term value
 Sustainable Development Goals (SDGs) 

• SDGs are highly relevant to the strategization of CSR in business

organization as they provide framework for companies to align their
CSR activities with global challenges
 Examples:

1. goal no 1 : No poverty:
I. support poverty reduction by providing employment and training
for low income individuals
II. Supporting local economic development
III. Donating to poverty alleviation programs
2. Goal no 3: good health and wellbeing:
IV. Health and wellness programs for employees
V. Healthcare services for communities
VI. Investing in R&D of health related product and services
3. Goal no 13: climate action:
 Nestle Pakistan
• One example of Nestlé Pakistan's CSV approach is its "Caring for
Water" program. The program aims to improve water resource
management by reducing water consumption in the company's
operations and by providing clean drinking water to communities.
The company has implemented water conservation measures in
its factories and has also established water filtration plants in
several communities across Pakistan. Through this initiative
• Another example of Nestlé Pakistan's CSR initiatives is its
commitment to empowering women. The company has
established a "Gender Balance Acceleration Plan" that aims to
promote gender equality in the workplace and in communities.