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Trade Station 1
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Trade Station 1
BASICS OF INVESTING II
Economics 98/198 Decal Spring 2008
Today’s Schedule
Administrative Issues
Last Week’s Lecture
Lecture Content
Basics of Investing
Market capitalization
Earning reports
Stocks splits / stock buybacks
Investing on Margin
Short-selling
Industries / Sectors
Current Events
Assigned Reading / Next Week
Administrative Issues
Enrollment
Make sure you’re signed up on Tele-Bears
New Presentation
Lecture Content
Market Capitalization
Market Capitalization
Also known as “market cap”
Refers to the value of ALL company outstanding
shares (shares owned by investors)
Useful for gauging a company’s size and therefore,
some of the risk characteristics associated
Market Cap =
Large Cap
Companies with $10b - $200b market cap
Often referred to as “blue-chip” stocks (low volatility, dividends)
“Mega-Cap” - $200b+ (HUGE)
Mid Cap
Companies with $2b - $10b market cap
Small Cap
Companies with $300m - $2b market cap
Typically newer, relatively younger companies
Can present potential for greater capital gains, but at greater risk
“Micro-cap” - $50m-$300m market cap – VERY SMALL
Market Capitalization Perspective
Large Cap
Microsoft (Nasdaq: MSFT) $264 billion
Wal-Mart (NYSE: WMT) $201 billion
Coca-Cola (NYSE: KO) $138 billion
Walt Disney (NYSE: DIS) $60 billion
Yahoo! (Nasdaq: YHOO) $39.5 billion
Small/Mid - Cap
Logitech International (Nasdaq: LOGI) $5 billion
J Crew Group Inc. (NYSE: JCG) $2.6 billion
Barnes & Noble (NYSE: BKS) $1.9 billion
Papa Johns (PZZA) $694 million
TradeStation Group (TRAD) $471 million
If you have a $100 bill, and I exchange with you two
$50 bills
Why do it?
Management believes its stock value is discounted too
steeply (its too cheap)
Management has confidence in the company and want
to send a message the market
Stock Buybacks
# of shares outstanding go down as these shares are
bought by the company
CONS
Works against you when you lose money –
can get really ugly with losses
Charged interest for money you borrow
Margin Example
Joe buys 100 shares priced at $50 of Smart Inc.
(SMRT) and is allowed to buy another 100 shares
on margin at 10% interest.
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Profit $9,500
% Return ($9,500/$5,000) 190%
vs. % Return (cash investment only) 100%
Shorting Stocks
Betting a stock will go down and attempting to
profit from that downward movement
Stock Splits
Stock Buybacks
Earning Reports
Shorting Stocks
Margin
Industries vs. Sectors
Cyclical Stocks / Industries
For Next Week
Quiz on Stock Market Basics