Professional Documents
Culture Documents
Cco Suthamo
Cco Suthamo
Cco Suthamo
1. Scope of work
2. Key Partners
3. Key Resources
4. Value Proposition
5. Customer Relationships
6. Channels
SUTHAMO – TINH HOA SỮA VIỆT
1. Scope of work
+ Market share:
- Vinamilk: 43,5%
- Others: 10%
+ Brand Porfolio:
Low quality
SUTHAMO – TINH HOA SỮA VIỆT
3. AOP
+ Group branding:
- Hospital
6. Key partner:
7. Key resources:
+ MKT manager.
SUTHAMO – TINH HOA SỮA VIỆT
8. Value proposition:
+ Thương hiệu …
SUTHAMO – TINH HOA SỮA VIỆT
8. Customer relationships
+ Membership card
9. Channels
+ Online, offline.
+ B2B.
+ High income