business and marketing plan

presentation

G RA
TATO
PO
M

THE group 2

POTATOGRA
ABM 12
POTATOGRAM
Potato Dishes
BACKGROUND

MISS
To deliver happiness for school people and
busy
ION
shoppers by serving delicious,
affordable, fulfilling potato dishes, and a
complimentary drink. To make sure to value
"vanish in
our customers and provide excellent quality of
your
service.
mouth
potato
goodness"
VISI
To be the best potato business that will put

ON
smiles on our customer's faces and bring them
joy while eating our served products in the
while Dasmarinas. Cavite.
MAcRO-ENVIRONMENTAL
ANALYSIS

OPPORTU THREATS
NITIES
• higher product price of competitors
• consumers trusts licensed business • inflation rate
• different religions have food preference • expiration of permits
• potatoes are in trend • customer perception on food nutrients
• large number of users of social media • students and shoppers prefer trying many food store
• pandemic

m o re
The Potatogram Company
MIcRO-ENVIRONMENTAL
ANALYSIS

STRENGT
HS
• skilled and knowledgeable staff
• maintained relationships with suppliers
• physical store
• prioritized customer satisfaction
• sells potato dishes- unique to other store
• affordable prices
WEAKNE
SSES
• not enough staff for large production
• physical store has one location only
• unexpected delay in supplies delivery
• customer interactions
• business has no reputation

m o re

m o re
The Potatogram Company
TARGET MARKET

STUDEN SHOPPE
TS RS
RESIDENTS

Food variation Clean environment

Speed of service Easily accessible store

• Dasmarinas City residents
Affordable food • elementary and high school students
• market shoppers

market needs
 MARKET
TRENDS
The Potatogram will be introduced to the market through social media as the first snack
shop to sell food dishes mainly made from potatoes.

• Po ta to e s a r e p r o j e c te d to b e in d e m a n d u ntil 2 0 2 7 (mo rd o rin

in te l li g e n c e
• p h ilip pi n e s i s t h e l a rg es t c o ns u m er o f u s -g row n p o ta toe s in s ou th e a s t
a s ia .

The Potatogram Company

 MARKETING
brand awareness OBJECTIVES
acquire customers satisfy customers

• to make The • to gain loyalty and

• to have more
Potatogram to make them return
customers and more
Company be known to the business
revenue

The Potatogram Company

 MARKETING
PRODUCT
STRATEGIES
discounts, paper boxes, and compostable cups for
packaging, prodcuts will be premade
• TARGET MARKET-
children to adults,
mostly students, and
shoppers
BRAND unique from other stores, affordable, delicious,
POSITIONINIG excellent customer service • ADVERTISING
STRATEGY- digital
marketing using

cost-plus pricing strategy

Facebook and
PRICING
Instagram,
promotions and price
discounts for the food
DISTRIBUTION physical store- food booth products
 MARKETING
BUDGET
Advertising Expense is estimated P3,000.00
Sales Promotion is P3,000.00

Marketing Budget= P6,000.00

The Potatogram Company

 FINANCIAL
PROJECTION

The Potatogram Company