ROLE OF

SOCIAL MEDIA
IN PROMOTING
TOURIST
ATTRACTIONS
OF LUISIANA,
LAGUNA
L.B.M.H.S.
10 AQUAMARINE
ABM TOURISM
Through social media
platforms, it’s possible
nowadays to Electronic Word
of mouth references.
This makes the process
of decision making more
flexible and easier and
allows the users to be
able to make the right
decision regarding the
best travel offer for the
area or the destination
they wish to visit (Mintel,
2013).
In tourism industry,
most of the tourist
use social media in
order to find a
tourist attractions
that the they can
visit.
 Objective of the Study
I.To identify the role of social media in promoting tourist attractions.
Vlog
Post
Pages
I.To determine the different tourist attractions in Luisiana, Laguna.
Hulugan Falls
Aliw Falls
Maribella
I.To comprehend the role of social media in promoting tourist attractions.
Conceptual Framework

INDEPENDENT DEPENDENT
VARIABLE VARIABLE

ROLE OF SOCIAL MEDIA IN DIFFERENT TOURIST

PROMOTING TOURIST ATTRACTIONS IN LUISIANA,
ATTRACTIONS LAGUNA

• VLOG • HULUGAN FALLS

• POSTS • ALIW FALLS
• PAGES • MARIBELLA
Theoretical Framework

Social Media in
Tourism Theory Travel Tourism
and Hospitality

Brian Wong Maria Banyai

(2015) (2012)
Hypothesis of the
Study

• HO1
There is a significant
relationship between social
media and tourism in
promoting tourist attractions
of the town.
 Scope and
Limitations
• This study focused on
determining the role of
social media in promoting
tourist attractions in
Luisiana, Laguna.
 This study is beneficial to the
following people:

Significance Tourist
of
the Study Town Residents

Future Researcher
Definitions of Terms

Technical
terms used in Social Media Tourist
this study:

Tourist
Promote
Attractions
Research Instrument

QUESTIONNAIRES THE INSTRUMENT WILL CONSIST OF 2

PARTS WHICH CONTAIN: (1)
DEMOGRAPHIC INFORMATION AND
(2) TOURISM SURVEY.
Research Instrument
Questions Answer
Part 1 Demographic Information
Name
Residents of Luisiana, Laguna YES or NO
Part 2 Tourist Attractions Information Survey
Have you been visited the town of Luisiana? YES or NO
(if yes proceed to question 3)
If not, do you want to visit the particular town? YES or NO
Have you been to one of their attractions for tourists? YES or NO

Does social media help you in locating and YES or NO

compelling you to visit a specific town and its tourist
attractions?
With the help of social media, do you think it will get YES or NO
easier to promote and to share those attractions?

Do you believe that social media can aid in boosting YES or NO

the town's tourism rates?
Thank you all for being here today and taking the
time to patiently listening to us, I wish you all a
blessed day!
“It always seems impossible until it is done”
_ Nelson Mandela