D I G I TA L A N D

SOCIAL MEDIA
MARKETING

S U B M I T T E D B Y: 3 3 0 1 A A D A R S H R A I
T E A C H E R I N - C H A R G E : M R . M B
L O N A R E
D I G I TA L
MARKETING
• Digital marketing can be described as actively promoting
products and services using digital distribution channels Such
as email, social media and web sites.
• Essentially, if a marketing campaign involves digital
communication, it’s digital marketing.
 T R A D I T I O N A L V S D I G I TA L
MARKETING

Traditional Digital
Limited to area Global reach
No specific Targeting Specific targeting
Expensive price Not so expensive
Return on Investment not gauranteed Return on Investment gauranteed
H O W D I G I TA L
MARKETING
HELPS BUSINESSES
• Reduces marketing costs
• Increase sales/revenue
• Increase online visibility
• Improve conversion rate
• Increase organic Traffic volume
• Reduce bounce rate
• Provides Improved customer insights to target specific
customer.
 Search engine optimization

Email Marketing

METHODS Social media Marketing

O F D I G I TA L
MARKETING Content Marketing

Affiliate Marketing

Influencer marketing
T O O L S F O R D I G I TA L M A R K E T I N G
MailChimp
Trello Ahrefs

Canva
SEMRUSH
Business

Google
Google Ads
Analytics

BuzzSumo SlacK

Survey
Yoast SEO
Anyplace
 Instagram(popular for influencer marketing)

Linkedin

Reddit
P L AT F O R M S
FOR Youtube(popular for video marketing)

D I G I TA L Facebook(popular for social media marketing)

MARKETIN Twitter
G
Tiktok(popular for short video content)

Snapchat
 C H A L L E N G E S O F D I G I TA L
MARKETING

ONLINE LOCAL SOCIAL MEDIA UNDERSTANDING

REPUTATION SEO/LOCAL ENGAGEMENT THE AUDIENCE
MANAGEMENT LISTINGS NEEDS.
CONCLUSION
• We are in the era of new media with many social networking
sites. People are spending a good amount of their time on
social networking sites in their “online social life”. The
global online connectivity has enhanced to a great degree
today. Just a decade ago there were only a handful number of
social networking sites whereas that number has grown now
significantly.
• So the scope of Digital and social Marketing will continue to
increase in coming future.
REFERENCES
• https://www.salesforce.com
• https://www.hubspot.com
• https://www.wordstream.com
• https://www.oktopost.com
• https://www.mediatool.com
THANK YOU