Atish Kamble

Product and brand Management

Evolution of Television

Introduction

led tv is the latest version of television which give high quality of sharpness. LED TVs change the way you think about TVs. LED TVs are slimmer, brighter, and more detailed than any traditional LCD TV. The best LED TVs will actually be able to dim the backlight in dark portions of a movie, resulting in greater detail and contrast. LED backlights allow the TV to be built to a slimmer standard. This is especially important when mounting the TV to a wall, which is probably the most popular way to mount a TV.
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Competitors are

Sony Samsung LG Sharp Mitashi Koryo Onida Akai Videocon

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Market share

Samsung is the leading brand with 40% share in the Indian market followed by Sony 30% and LG 26%.

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Brand Name & Logo

Via
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Led

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Vision

Inspire the world for innovation

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Mission

To be a company which giving visualization with real touch of digitalization.

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Brand Features
Full HD BluRay Support Digital Noise Reduction High contrast ratio PC input USB 2.0 with Multiple AV Format Multi Language On Screen Display Powerful Sound Output In-build GZ
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In-build GZ

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Segmentation

This product for upper middle class and upper class people.(for high end) Between age of 15 to 35 For youth

In urban area only

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Target Audience

This product is mainly for the people who loves gaming and entertainment so thats why the target audience would be youth, who passionate about games. college boys who like to play and watch movies.

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Positioning

Why only Watch? Lets play

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Distribution Channel
exclusive distribution arrangement THE DISTRIBUTION CHANNEL WE USE IS.

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Promotion Strategy
Pull strategies
Advertising in news paper

Magazine advertising
Television Ads

Web-Site Promotion
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budget

Projected sales - 1000 unit

Fixed cost - 3 cr ie 30000 per unit

Variable cost 1.5 cr ie 15000 per unit

Other expenses 0.5cr 5000 per unit Promotional, launce and contingencies 1 cr Total cost - per unit 60000 Selling price - 150000
Atish Kamble Sales revenue for first quarter year 15cr

Pricing Strategy
Price skimming strategy In initial stage we place price of the product high, as product well-known in market will decries the price.

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Future Plans
Future Plans
Vias plans to create an aspirational digital lifestyle for the Indian consumer with the introduction of innovative products, that represent the absolute high end of technology and design.

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Thank you

Atish Kamble