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BGMEA UNIVERSITY OF FASHION & TECHNOLOGY

Fashion Style & Forecasting

Batch: MFD-222
Course Code: FAS5204

Submitted To: Md. Tanjibul Hasan (Assistant Professor)

Submitted By: Dewan Ajuad Hossain Rifat

ID: 222-008-5111
Content :

֍ Customer base trend analysis

֍ City base trend analysis

֍ Color analysis

֍ Silhouette analysis

֍ Design capsule
Customer-Based Trend Analysis
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Customers Profile:

Gender/Sex: Women
Age: 25-30
Occupation: Employes
Practices: Buddhism
Consumer characteristics :
•Dedication
•Self Aware

•Confident

•Optimist

•Critical thinking

Location/ Area: Hanoi, Vietnam.

Population: Total 7,661.000 persons

male population — 3,765.100 Person
Female population — 3,895.900 Person
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Factors influence fashion changes

֍ Avant - garde art

֍ New Technology

֍ Famous Brand

֍ Fashion icon
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Avant - Garde art

NON-LA (Conical Palm-Leaf Hat) Part of a series on the

Hien Vân Ceramics Ao Tu Than or a four-panel traditional long
dress is on display.
Culture of Vietnam

Hiên Vân is a commune in Bắc Ninh The patterns are inspired by antiquities, Vietnamese long dresses are exhibited on
province where the first ceramic kiln works of art, and temple sculptures, all in The Precious Heritage Art Gallery and the fourth floor at the Vietnamese
was designed and built in 2004. perfect harmony through their shapes and Cultural Museum is a museum in Hoi An Women’s Museum.
contours.