ZERO TO ONE

Subject : International Business

Submitted To : Ms. Misbah Riaz
 PRESENTED BY

MEHWISH KHAN KOSAIN RAZZAQ

HAMMAD BIN AJMAL RAJA ABDUL BASIT

USMAN MAHROOF
 chapter13
SEEING GREEN
 SUMMARY
 Rise of environmentally healthy technology.
It explores why most cleantech companies
failed.
 How startup founders can avoid their
mistakes.
 writer proposes seven essential questions for
every business and demonstrates how
cleantech companies ignored them.
 The Engineering Question.
Your invitation is 10 time batter than the existing technology.

 Like battery of Tesla is used by other

companies.

 Tesla is best because other companies uses

Tesla products and companies are came into
existence before Tesla..
 NEXT
 HAMMAD BIN AJMAL
 The Timing Question.
Is now the right time to start your particular business?

 There is always a good time to start a business.

 Tesla Starting situations.
 Us President policy.
 500 million US dollar grant.
 Subsidi from Government.
 The Monopoly Question.
Are you starting with a big share of a small market?

 You are in position to dominate in small

market.
 Tesla started with high end support cars.
 3000 cars sold, And capture market in
America.
 And secure monolastic position.
 The People Question.
Do you have the right team?
 It’s relate to your team.
 Your team must be diverse.
 Elon Musk is a technologist with a good sale
man.
 With best team you can get position you
looking in the market .
 NEXT
 USMAN MAHROOF
 Question no5: The durability question Every entrepreneur should
plan to be the last mover in her particular market. That starts with
asking yourself what will the world look like 10
 
and 20 years from now, and how will my business fit in? Few
cleantech companies had a good answer. A few months before it
filed for bankruptcy in 2011, Evergreen Solar explained its decision
to close one of its U.S. factories:
 
 THE SECRET QUESTION
Every cleantech company justified itself with conventional truths
about the need for a cleaner world. They deluded themselves into
believing that an overwhelming social need for alternative energy
solutions implied an overwhelming business opportunity for
cleantech companies of all kinds. Consider how conventional it had
become by 2006 to be bullish on solar. That year, President George.
 THE MYTH OF SOCIAL ENTREPRENEURSHIP
 
CLEANTECH ENTREPRENEURS AIMED FOR MORE THAN
JUST SUCCESS AS MOST BUSINESSES DEFINE IT. THE
CLEANTECH BUBBLE WAS THE BIGGEST PHENOMENON AND
THE BIGGEST FLOP-IN THE HISTORY OF "SOCIAL
ENTREPRENEURSHIP." THIS PHILANTHROPIC APPROACH TO
BUSINESS STARTS WITH THE IDEA THAT CORPORATIONS
AND NONPROFITS HAVE UNTIL NOW BEEN POLAR
OPPOSITES.
TESLA: 7 FOR 7
 
Tesla is one of the few cleantech companies started last decade to be thriving today. :
 
TECHNOLOGY. Tesla's technology is so good that other car companies rely on it.
Daimler uses Tesla's battery packs: Mercedes-Benz uses a Tesla powertrain; Toyota uses a Tesla
motor.  
MONOPOLY. Tesla started with a tiny submarket that it could dominate: the market for
high-end electric sports cars. Since the first Roadster rolled off the production line in 2008, Tesla's
sold only about 3,000 of them, but at $109,000 apiece that's not trivial. Starting small allowed
Tesla to undertake the necessary R&D to build the slightly less expensive Model S, a
 Chapter no 14: The founder of paradox.
1. paradox meaning….
Anything or situation made up of two different or
opposite things and seems impossible but it’s
actually.

 Lets take a one example of glass of water.

For example:
 3: Founder of paradox.
 There are 6 founder of paradox.
THE SIX people who started PayPal, four had built
bombs in high school.
Five were just 23 years old—or younger. Four of us
had been born
outside the United State.
 4: Difference engine.

 There are 3 different engine.

a. Normal distribution of traits.
b. Fat tailed distribution.
c. Founder distribution.
Explain normal distribution.
Fat tailed distribution.
Founder distribution.
 There are two examples.
 Example no 1: Another example is Sean Parker,
who started out with the ultimate outsider
status: criminal. Sean was a careful hacker in
high school. But his father decided that Sean
was spending too much time on the computer
for a 16-year-old, so one day he took away
Sean’s keyboard mid-hack. Sean couldn’t log
out; the FBI noticed; soon federal agents were
placing him under arrest. Sean got off easy
since he was a minor; if anything, the episode
emboldened him. Three years later, he co-
founded Napster.
Example no 2: The most famous people in the world
are founders, too: instead of accompany, every
celebrity founds and cultivates a personal brand.
Lady Gaga, for example, became one of the most
influential living people. But is she even a real
person? Her real name isn’t a secret, but almost no
one knows or cares what it is.
She wears costumes so bizarre as to put any other
wearer at risk of an involuntary psychiatric hold.
Gaga would have you believe that she was “born
this way” the title of both her second album and its
lead track. But no one is born looking like a
zombie.
THANK YOU