NAME ------------MATRIC NUMBERA

Online Marketing Legal Issues Presentation

ISIBOR UCHENNA -------- -----22293422

LIANG WENSHENG------------222923395
WANG ZIYI-----------------------222923399
 
Table of content
• The table of content provides a summary of the sections and
subsection in the research about legal case in online marketing.
• The critical elements of the report are number as shown in the
table of content exploring the online marketing for case of
Amazon Inc.
• For example, legislation, information collection, privacy elements,
and designing the policies are covered in the report.
1) Introduction
The introduction provides the background information of the
chosen company (Amazon Inc.) and the key elements of the
report.
The key elements of online marketing policies that the study
covers are introduced in this section
Amazon Inc. founded in 1994 by Jeff Bezos provides different
computing and web services in the digital marketplace.
The element of privacy, designing, and posting of the privacy are
also critical component overviewed in the introduction
Privacy Issues
• The privacy issues explore the various challenges faced by Amazon
Inc. in the e-commerce marketplace
• Among the issues identified in the report include hacking, data bleach,
Integrity and authenticity of the online information
• The figure provides the relationship between integrity, confidentiality,
and availability associated with information security
Privacy Issues
• Consumer privacy rights and keeping of biometric data has been
emphasized on the report
• Physical integrity in the online marketplace is explored on the study
• Level of information security is determined by integrity and
confidentiality feeling of the targeted customers.
• The figure provides an overview of Amazon web services (AWS) data
bleach
Information collection
• Data analytics and prescriptive analytics are key methods that the
company uses to collect data
• Customers’ feedback on the social media comments is another strategy
employed to collect data by Amazon Inc.
• The figure shows Aggregated data sharing in the online marketplace
by the company
Information collection
The figure provides the data sharing model in the online marketplace
by Amazon Inc.
Common Technologies
• The key technologies use by Amazon Inc. identified include Virtual
reality (VR) technology, Social optimization, social Media Channels,
and Search Engine Optimization
• The benefits associated with each of the technologies are explored in
the report.
• The figure highlights social media technology related issues
SEO ANALYSIS
Legislation
• The legislation addresses laws and regulation imposed by authorities
governing online marketing and data sharing.
• The key legislation identified include the biometric data regulatory
bill, Digital ads policy, copyright, patent, trademark and intellectual
property rights
• The model highlights the sources of ethical issues impacting the
company
 Conclusion
• Online privacy is determined to be a subset of personal data security in
organization marketing.
• Amazon Inc. faces different privacy issues on the online marketing
activities organized by the company in the global marketplace.
• Data bleach, hacking, and integrity are essential privacy issues
highlighted in the report faced by the company.
• Search engine optimization, virtual reality, social media channels, and
AWS are the key technologies employed in the marketing of
organization products and services online.
 References
The references provide listing of the supportive researches and journals about
online marketing legal issues.
The alphabetical arrangement of the references complies to the requirement
of the latest edition of APA formatting style.
The list below provides examples of two the references used to support the
study on online marketing for the case of Amazon Inc.
Agnihotri, A., & Bhattacharya, S. (2021). Ring: The New Amazon Subsidiary
and the Social, Privacy, and Security Issues It Generates. In SAGE Business
Cases. SAGE Publications: SAGE Business Cases Originals.
Bleier, A., Goldfarb, A., & Tucker, C. (2020). Consumer privacy and the
future of data-based innovation and marketing. International Journal of
Research in Marketing, 37(3), 466-480.