Digital Marketing

Strategy
Objectives
 Digital marketing evolution
 Online consumer behavior
 Global digitalization
 E-commerce, and S-commerce
 Online STP
 Digital marketing tools and techniques
 Disruptive technologies
What is digital Marketing?
 Promotion of products online by using electronic devices
 Easy
 Affordable
 Effective
What is digital marketing strategy?

 Establishing a plan to promote the product through various online channels

such as websites, social media, paid ads, etc. to achieve goals.
 Choosing the digital marketing strategies (research)
 Creating content (competitor and market analysis)
 Building target audience personas (customer analysis)
 Setting the budget
 Launch campaigns (implementation)
 Track and measure results
Marketing evolution

 Traditional Vs. Digital

 Yellow Pages Vs. Search engine
 TV Vs. YouTube
 Magazines Vs. Blog
Digital Pakistan
 Start-ups in Pakistan

• City: Lahore
• Started in: 2018
• Founders: Babar Khan, Ismail Khan
• Industries: B2B, E-Commerce, Marketplace, Retail
• Number of employees: 11-50
• Funding amount: $18,950,000
• Number of funding rounds: 4
• Number of investors: 22
 Start-ups in Pakistan
• City: Lahore
• Started in: 2016
• Founders: Ahmad Saeed, Hassaan Sadiq, Rai Bilal
• Industries: Consumer Goods, E-Commerce, Grocery, Marketplace, Online
Portals, Shopping
• Number of employees: 11-50
• Funding amount: $6,200,000
• Number of funding rounds: 3
• Number of investors: 15
 Start-ups in Pakistan
• City: Karachi
• Started in: 2013
• Founders: Furquan Kidwai
• Industries: E-Commerce, Health Care, Internet, mHealth, Pharmaceutical
• Number of employees: 101-250
• Funding amount: $9,500,000
• Number of funding rounds: 6
• Number of investors: 8
 Start-ups in Pakistan
• City: Lahore
• Started in: 2016
• Founders: Monis Rahman, Qasif Shahid, Umer Munawar
• Industries: Financial Services, FinTech, Lending, Mobile Payments, Payments
• Number of employees: 101-250
• Funding amount: $24,547,936
• Number of funding rounds: 5
• Number of investors: 6
 Start-ups in Pakistan
• City: Karachi
• Started in: 2015
• Founders: Naveed Memon, Sharoon Saleem,
Syed Khurram Haider, Yasir Suleman Memon
• Industries: B2B, Crowdsourcing, E-Commerce,
Logistics
• Number of employees: 51-100
• Funding amount: PKR518,000,000
• Number of funding rounds: 1
• Number of investors: 1
 Start-ups in Pakistan
• City: Karachi
• Started in: 2016
• Founders: Muneeb Maayr
• Industries: Classifieds, Courier Service,
Local Shopping, Ride Sharing
• Number of employees: 101-250
• Funding amount: $18,700,000
• Number of funding rounds: 2
• Number of investors: 3
 Start-ups in Pakistan
• City: Lahore
• Started in: 2015
• Founders: Ahmed Khan
• Industries: Delivery, E-Commerce,
Food Delivery, Logistics
• Number of employees: 501-1000
• Funding amount: $11,600,000
• Number of funding rounds: 5
• Number of investors: 1
 Start-ups in Pakistan

• City: Islamabad
• Started in: 2018
• Founders: Brandon Timinsky
• Industries: Banking, Financial Services,
FinTech
• Number of employees: 51-100
• Funding amount: $9,300,000
• Number of funding rounds: 2
• Number of investors: 6
 Start-ups in Pakistan

• City: Islamabad
• Started in: 2020
• Founders: Talal Ahmad Gondal
• Industries: Financial Services
• Number of employees: 1-10
• Funding amount: $5,500,000
• Number of funding rounds: 1
• Number of investors: 7
 5D’s of digital marketing
 Digital Devices
 Digital Platforms
 Digital Media
 Digital data
 Digital technology
 Disruptive technologies
 Blockchain
 Disruptive technologies
 5G technology
 Disruptive technologies
 Advanced Virtual Reality and Augmented reality – Digital Twins
 Disruptive technologies
 Artificial Intelligence and Machine Learning
 Disruptive technologies
 Cloud services
 Disruptive technologies
 Nanotechnology
 Disruptive technologies
 Big Data
 Disruptive technologies
 3D printing
 Disruptive technologies
 Cybersecurity
 Disruptive technologies
 Quantum computing
 Disruptive technologies
 Hyper-personalization
 Disruptive technologies
 Chatbots and smart assistants
 Disruptive technologies
 Smart cities
 Disruptive technologies
 Computation chemistry
 Disruptive technologies
 Fingerprints