The Rise of New Media and

Technology Aids in
Communication
Learning Outcomes:
At the end of the lesson the students should be able to:
  Identify the proper strategies in communication
using social media and other advancements in
technology.
 Evaluate language in new media and adopt an
awareness of proper use of language in these media
platforms.
 Develop an appreciation on the importance of
proper communication planning. 2
 What is Social Media?
Social media is an online content created by people using
highly scalable and accessible publishing technologies. The
emergence of social media has created a new avenue for
facilitating daily information and communication needs. As
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technology grows and expands our range of communication,
social media is becoming a vital tool for daily social
interaction. It creates opportunities for people to interact with
each other in the way that is both helpful and essential to
socially motivate people
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  Some media platforms have been so popular that the
number of users rise at such an exponential rate.
 However, not all social media platforms last.
 The exponential rise in the use of social media can be
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partly attributed to the emergence of technologies

that enable modern communication (that is, FAST,
CONVENIENT, INTERACTIVE communication).
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Communication
  
Importance of Social Media
 Social media is easily accessible and it’s also the
meeting point of today’s internet savvy audience.
 Major portion of younger generation, teenagers
and middle aged Click
people, are major percentage of
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the total social media user population.

 Social media opens possibilities of direct access to
clients without any third party intervention.
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Communication
 Advertising through social media is pretty cost
friendly as compared to costs incurred by print, TV
or other traditional media.
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 Social media also helps in search engine
optimization and increase in rankings of any
company websites

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Communication
 Active internet users 4.57 billion
Active mobile social
media users
3.91 billion
Unique mobile 4.17 billion
internet users

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Active social media 3.96 billion
users

Global Digital Population

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Communication
 Most popular social networks worldwide, ranked by number
of active users
1. Facebook (2.6 billion)
2. Youtube (2.0 billion)
3. WhatsApp (2.0 billion)
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4. Facebook Messenger (1.3 billion)
5. Weixin/ Wechat (1.2 billion)
6. Instagram (1.1 billion)
7. TikTok (800 million)
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Communication
 Popular Social Media Tools and Platforms (2022)
 
Blogs: A platform for casual dialogue and discussions on a
specific topic or opinion.
Facebook: The world’s largest social network, with more
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than 1.55 billion monthly active users (as of the third quarter
of 2015). Users create a personal profile, add other users as
friends, and exchange messages, including status updates.
Brands create pages and Facebook users can “like” brands’
pages.
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Communication
 Twitter: A social networking/micro-blogging platform that
allows groups and individuals to stay connected through the
exchange of short status messages (140-character limit).
 
YouTube/Vimeo: Video hosting and watching websites.
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Flickr: An image and video hosting website and online

community. Photos can be shared on Facebook and Twitter
and other social networking sites.

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Communication
 Instagram: A free photo and video sharing app that allows
users to apply digital filters, frames and special effects to
their photos and then share them on a variety of social
networking sites. Click icon to add picture
 
LinkedIn: A place where groups of professionals with
similar areas of interest can share information and
participate in a conversation.
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 Countries with most number of Facebook users
1. India (290 million)
2. United States (190 million)
3. Indonesia (140 million)
4. Brazil (130 million)
5. Mexico (89 million)
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6. Philippines (76 million)
7. Vietnam (64 million)
8. Thailand (50 million)
9. Egypt (42 million)
10.Bangladesh (38 million)
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Communication
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Presentation Title 13
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Presentation Title 14
 Responsible Use of
Social Media
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 1. 1. You may not agree with everything or everyone you
encounter on social media networks, but treat each
person with dignity and respect.

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 2. Do not turn to social media as a way to harass,
demean, or bully someone else.

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 3. Pause before you post, think before you click.

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 4. Be responsible in what you post and how it could
affect your reputation.

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Communication
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 THEN VS NOW
1. What can you say about
this picture?
2. What is the purpose of
social media for you? Are Click icon to add picture
you using this powerful
platform appropriately?
Why?
3. How do you feel about
the impact of social media
happened today?
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THANK YOU!