Entrepreneuria

Management
PROJECT PRESENTATION
ASSOC. PROF. DR. ALBA KRUJA
How did you Pilot your
Purpose

Passion
Interests Skills

Purpose

Impact
Report Problem Interviews Objectives
You Discovered
Which Generic Business Model did you
Implement?
Low cost / price

• Where customers value low price & product is virtually

a commodity

High differentiation

• Where customers value other elements of the

marketing mix that are different to competitors

Customer focus

• Where there is a close customer relationship & product

/ service is tailored to specific customer requirements
 BUSINESS MODEL CANVAS
Team Designed by Date Iteration

Key Key Value Customer Customer

Partners Activities Proposition Relationship Segments

Key Channel
Resources s

Cost Revenue
Structure Streams
Which of the Revenue Models
did You Implement?
What are your Revenue
Streams?
 What type of Pricing Range did you
Implement?
Average
Value-to-
Going- customer
Variable Full
rate price price
cost cost
Too low Too high
Price

Segment A: Segment B: Segment C:

Value-to- Value-to- Value-to-
customer price customer price customer price
 
Financial
Modellin
g
IS YOUR BUSINESS
I D E A P R O F I TA B L E ?