Chapter 4

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Chapter 4

Modes of Entering

CHAPTER-4

MODES OF ENTERING

International Business
Himalaya Publishing House P. Subba Rao
Chapter 4
Modes of Entering

Modes of Entering Introduction

 Analysis of Alternative Foreign Markets


 Level of Competition
 Environmental Scanning
 Assessing Costs, benefits and Risks
 Decision Factors: Ownership Advantages, Location
Advantages, Internationalisation Advantages

International Business
Himalaya Publishing House P. Subba Rao
Chapter 4
Modes of Entering

Modes of Entry
I. EXPORTING
1. Indirect Exports
2. Direct Exports
3. Intra-corporate Transfers
II. LICENSING
4. International Licensing
III. FRANCHISING
5. International Franchising
IV. SPECAL MODES
6. Contract Manufacturing
7. Business Process Outsourcing
8. Management Contracts
9. Turnkey Projects
V. FOREIGN DIRECT INVESTMENT WITHOUT ALLIANCES
10. Green Field Strategy
VI. FOREIGN DIRECT INVESTMENT WITH ALLIANCES
11. Mergers and Acquisitions
12. Joint Ventures

International Business
Himalaya Publishing House P. Subba Rao

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