ine Arts for Marketing Profession

MM- 2162

2. Public Speaking

Ms. Sanduni Dilanka

I want to create understanding

A speech is for the listener

Three types of Speeches

– Educate
– Motivate
– Entertain
Preparing a speech

Topics that you Topics that you

Know Like

Topics That
audience Like
Steps

– Select your topic

– Make an outline
– Develop the opening
– Draft the body
– Draft the conclusion
Outlines

– Chronological
– Spatial
– Causal
– Comparative
– Topical
– Problem solving
Opening

Catch the Audience’s attention

– A starting question or challenging statement
– An appropriate quotation, illustration or story
– A display of some object or picture
– An attention – getting generalization
 Avoid

– An apologetic statement
– Unrelated story or joke
– A commonplace observation delivered in a
commonplace manner
– A long or slow – moving statement or story
– A trite question, such as ‘Did you ever stop a
think?
 Body

– Main Part
– Three to five main ideas or facts
– Small note cards, one per idea
– Main points and sub points
 Ex: Main Point- Benefits of eating fruits and
vegetables

Sub points
– Provide nutrients your body need to function
– Protected against the effects of aging
– Reduces the risk of cancer and heart disease.

Sub points can include:

- Statistics
- Testimony
- Examples, Stories
- Visual aids
- Facts
 Transitions
– Help audience move smoothly from one point to
the next
Transition words
- Afterwards - Meanwhile
- Also - Moreover
- But - Next
- Consider - Than
- Finally - Yet
- Instead - Later
Transition Phrases
- According to
- As a Result
- For Example
- For instance
- In addition
- Let’s begin with
- More importantly
- This means
- To illustrate
 Conclusion

– Convey main point memorably

– Leave a lasting impression
– Suggest a course of action
– Final remark: challenge, question or quotation
Body Language

– Stance
– Eye contact
– Facial expressions
– Gestures
– Movements
Vocal Variety

– Volume
– Rate
– Pitch
– Quality
– Pauses
PPT based presentations
Why is Power point good for
presentations?

It allows the listeners to have a visual of the subjects the speaker is

talking about. It also gives the speaker a reference point for the
subjects that make up the majority of the presentation.
 Create a PPT based Presentation

Create a Narrative
1. Decide what you want your audience to learn.
Before you begin, it will be necessary to determine
what you want your main take-away message or
information to be.
2. Boil your information down.
Try to only keep the information that you can't do without.
3. Plan out your structure.
Now that you know what information must be included,
begin to plan the structure of your presentation.

Ex. For business presentations, Guy Kawasaki (a notable business adviser and marketing guru) suggests
this standard presentation structure
– The Problem
– Your solution
– Underlying magic/technology
– Marketing and sales
– Competition
– Team
– Projections and milestones
– Status and timeline
– Summary and call to action
 Utilize the Format

1. Streamline text
keep your text to a minimum and present it in a way that is easy
to read, such as a bulleted list.
2. Give handouts
If you can't put all your information onto your slides, how are
you supposed to tell your audience everything that can't fit
into your speech? Handouts!
3. Use informative graphics
Graphics can provide information which may be difficult for you
to convey in words, such as charts and graphs.
4. Cut unnecessary sounds and visuals
You will want to be absolutely sure that you do not include
unnecessary visuals or audio.
 Nail Your Presentation

1. Practice
You will want to spend a lot of time practicing before
delivering your presentation.
2. Present as if there were no PowerPoint
Don't use your slides as a crutch.
3. Get to the point
Don't ramble. Don't include information you don't need.
Tell your audience what they need to know.
4. Be inspiring
Find ways to inspire your audience. You want to give them an
emotional connection to the material you are presenting.
Thank You