Professional Documents
Culture Documents
Long Step5 Conduct Analyses
Long Step5 Conduct Analyses
• scenario analysis
types of - models should be based on reasonable assumptions – only as good as what is put in
analysis that - provide range and sets of assumptions for particular situation to realize
• market research
you can do in
• analogous reasoning – sometimes need to look for something similar
order to - Does not necessarily have to be in the same field, just need to ensure that they share
similar characteristics (e.g. – compare bank v telecoms due to large customer base)
develop a
• benchmarks – e.g.: global best practices, public reports (financial
fact-based statements analysis)
answer? • media analysis
• sit down with client and observe at a more operational level – useful as
at a certain high level up, they can tell you what should be happening
but not what is happening
Financial impact matrix
Financial viability
Low cost
Medium
High cost
impact
3
Example analysis – ratio analysis (1/2)
• Often non-profits questions such as ‘What is the best way to raise funds?’
and ‘Which of our programs should we focus on?’
• Example:
• Say an organisation has three main ways they raise funds:
1. Applying for government grants
2. Collecting money on the streets
3. Holding a fundraising ball
• In each case, calculate:
• (Money Raised) ÷ (Direct and Indirect Cost of Raising Money)
• The activity with the highest ratio should in general be prioritised
• Other examples:
• (Social Impact of the Program) ÷ (Cost of the Program)
• (Social Impact of the Type of Good) ÷ (Cost of Distribution)