Jam & Mhark

Group 01: Jam & Mhark

Group 01: Ube Turon-kit

Jamaica Anoling

Mhark Ancheta
 - Business Plan -
Executive Summary Operations Plan

Market Analysis Financial Plan

Target Market Conclusion

Marketing Strategy
 Exclusive Summury
Our business, Ube Turon-Kit, is a Filipino-inspired food product that
offers a unique and delectable twist on a classic Filipino dessert. The Ube
Turon-Kit is a convenient snack pack that contains three (3) pieces of
homemade ube-filled turon for only 20 pesos, or 7 pesos per piece if
ordered individually. Our business aims to provide a delicious and
affordable snack option to people on-the-go, particularly those who are
looking for a quick and tasty treat.
 -Market Analysis-
The Philippine market is rich with food culture that emphasizes the
importance of traditional flavors in local cuisine. Filipinos enjoy a
plethora of desserts, and turon, a deep-fried banana roll, is one of the
most popular desserts enjoyed in the Philippines. Ube, a purple yam
commonly used in Filipino desserts, adds a unique twist to the classic
turon, making it an innovative and standout snack among already
well-known Filipino desserts.
 Target Market
Our target market includes neighbor, workers, and
students who are always on-the-go and seek a quick and
tasty snack. The affordability and convenience of the Ube
Turon-Kit will attract a diverse range of consumers, from
people who crave a mid-day snack to those who need
something to munch on while commuting.
 Marketing Strategy

The Ube Turon-kit will be

sold door-to-door so that
the product can be sold out
easily.
 Operation Plan
The Ube Turon-Kit requires a small kitchen space and
minimal equipment. We will purchase the necessary
ingredients at a local market and do the food
preparation ourselves. A maximum of 100 kits can be
produced this day, depending on cost and production
capacity.
 -Financial Plan-
The initial investment for setting up the
business will cover ingredient costs, packaging,
equipment purchase, and business permits.
Our target revenue is around PHP 500, with a
profit target of PHP 166.
 Conclusion
The Ube Turon-Kit business offers an attractive and easily
accessible food option for busy individuals or those who want
to indulge in a sweet treat. The affordable price, delicious
homemade taste, and distinct Filipino twist make it a
promising and profitable business venture. With the right
operation and marketing strategies.
Thank you
ANY
QUESTION
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