ENTREPRENEURSHIP &

INNOVATION
MANAGEMENT
MSM 624 PART 1A
Dr S. Murebwa PhD in
Entrepreneurship
 Creativity
Conceptualisations,
Definition & Meanings
Understanding Creativity
Conceptualisations,
Definition & Meanings
Creativity
Understanding Creativity
Creativity
It is the generation of
new ideas.
It is defined as original
thinking (Amabile,
1988)
Understanding Creativity
Creativity
It is the ability to come
up with ideas that are
new, surprising and
valuable (Boden, 2004).
Understanding Creativity
Creativity
The formation of novel,
appropriate and useful
ideas by individuals or
small groups.
Understanding Creativity
Creativity
It is the ability to challenge
assumptions, break
boundaries, recognise
patterns, see in new ways,
make new connections, take
risks, and seize upon chance
when dealing with a problem
Understanding Creativity
Creativity
It is defined as a
process of finding and
solving problems
(Basadur et al., 1982)
Understanding Creativity
Creativity
It is an ability to discover
something new, to adapt
the available knowledge
purposefully and solve the
problems originally,
flexibly and effectively.
Understanding Creativity
Creativity
It is defined as a
creative use of existing
knowledge (Henard &
McFadyen, 2008)
Understanding Creativity
Creativity
It is defined as an ability
to create new
combinations between
fields of knowledge
(Mahmoud-Jouini &
Charue-Dupoc 2008).
Understanding Creativity
Creativity
It is defined as a
capability to see
associations between
seemingly non-related
things (Fong 2006)
Understanding Creativity
Creativity
What is the outcome of
Creativity?
Understanding Creativity
What is the outcome of
Creativity?
Ideas
Imitative
Innovative
Understanding Creativity
Types of Ideas
Understanding Creativity
Features of Creativity
Originality
Facility
Flexibility
Specification
Imagination
Understanding Creativity
Features of Creativity
Originality
Facility
Flexibility
Specification
Imagination
Understanding Creativity
 History of Creativity
 Lacked logical analysis and
empirical inquiry
 It was associated with divinity
 Views were rooted in religion
 All religions have creation
myths
Understanding Creativity
History of Creativity
Pre-Christian view
Christian view
Western view
Eastern view
Understanding Creativity
History of Creativity
Pre-Christian view
The concept of ‘Genus’
The ‘Guardian spirit’
Understanding Creativity
History of Creativity
Pre-Christian view
Conception of creativity
lied in creation story
Artisan doing God’s
work on earth.
Understanding Creativity
 History of Creativity
 Eastern view
 It was different to
western view
 Creativity is discovery
and mimicry
 Creation is impossible
Understanding Creativity
 Discussion questions
2. Critically debate pre-
Christian thinking of
creativity and its
implications to management
and leadership in
organisations today.
Understanding Creativity
 Discussion questions
3. To what extent are
Western and Eastern
thinking of creativity
reflected in organisations
in Industry and Commerce
in Zimbabwe.