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ENT PS Unit3 Lesson4 Final
ENT PS Unit3 Lesson4 Final
Lesson 4
Opportunity Seizing: Business
Position Statement
Entrepreneurship
Senior High School Applied - Academic
How is opportunity
seizing done?
1. Keep it short.
A business position statement is not about the
vision and mission of an enterprise. Therefore,
such statements should be concise and
straightforward.
ENGAG EXPLOR EVALUAT
EXPLAIN EXTEND 13
Writing a Business Position Statement
Situationer:
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Wrap Up
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Wrap Up
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Bibliography
Dollingner, Marc. Entrepreneurship: Strategies and Resources 3rd Edition. New Jersey: Prentice
Hall, 2003.
Janiszewska, Karolina, and Andrea Insch. “The Strategic Importance of Brand Positioning in the Place
Brand Concept .” Journal of International Studies, May 2012.
Kotler, Philip & Gordon McDougall. Marketing Essentials. Prentice-Hall Canada Inc., 1985.
Kuratko, Donald. Entrepreneurship: Theory, Process, and Practice. Taguig: Cengage, 2017.
Peters, Michael & Robert Hisrich. Entrepreneurship 4th Edition. McGraw-Hill Book Co.,
1999.
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