EMpaTHIZE - 1-2-1 INTErVIEWS X

Ad d t o c ar t

Allow time and space

O b s e r v e t h e b o d y language
f o r st or ies t o u n f o l d

Why... ?

O b s e r v e t h e b o d y language
U s e open ended question

Answere

Question

S t a y neutral t o avoid
Ask one question a t a t im e
infl uencing t h e user

PROCEDURE
EMPATHIZE –
INTERVIEWS Introduce yourself » Introduce your project »
Establish a good relationship » Ask for stories »
Discover emotions » Ask why » Ask why » Ask
WHY TO DO INTERVIEWS? why
» B e grateful » Compile a report » Introduce
By means of qualitative design-exploration teams your- self » Introduce your project » Establish a
develop empathy for their users. Methods like good relationship » Ask for stories » Discover
user-interviews, observing them or immersion (to emotions
step in their shoes) allow to gain a deeper » Ask why » Ask why » Ask why » B e grateful »
under- standing of your users’ needs and reality. Compile a report
TIPS TO INTERVIEW:

HOW TO DO INTERVIEWS? 1. Allow time and space for stories to

unfold
When doing qualitative interviews, try to under- 2. Stay neutral to avoid influencing the user
stand the specific situation of your interviewee and 3. Observe the body language
gather original quotes. 4. Look for contradictions and conflicts
5. Ask one question at a time
6. Use open ended question

NOTES: