AUTHORS BIAS

Identify the ways on how to spot bias from the following items.
Choose the letter of the correct answer.

1.
A. Names and titles C. Selection or omission
B. Placement and size D. Word choice and connotation
1

2. Brianna’s research proposal is unusual.

A. Names and titles C. Selection or omission
B. Placement and size D. Word choice and connotation

3. Manny Pacquiao, known as the People’s Champ had won many boxing
competitions.
A. Names and titles C. Selection or omission
B. Placement and size D. Word choice and connotation
4 .

A. Names and titles C. Selection or omission

B. Placement and size D. Word choice and connotation

5.

A. images and videos C. Selection and omission

B. Placement and size D. Word choice and connotation
Read the following sentences. Choose the letter of the correct answer.

1. An author’s bias in which stories in a newspaper or on a news program

are chosen to be put first and seen as the most important stories.
A. Names and title C. Selection and omission
B.Placement and size D. Word choice and connotation

2.Where details or facts will be cut out of a story, and others will be
included.
C.Names and title C. Selection and omission
D.Placement and size D. Word choice and connotation

 
3. The image of someone in the news can influence how people think
about him or her.
A. Images and videos C. Selection and omission
B.Placement and size D. Word choice and connotation

4. Writers can influence your readers' opinions with the words you
choose.
C.Images and videos C. Selection and omission
D.Placement and size D. Word choice and connotation

5. The way a person is described or labeled.

E.Names and title C. Selection and omission
F. Placement and size D. Word choice and connotation
Make a short paragraph (3-5) sentences about a bias
that you have done that may not be fair to others.
Why did you have that bias and what can you do to
make sure you don’t treat others unfairly.
MODULE 2
 Recognizing Propaganda
Techniques Used in a Given
Text
Propaganda

• is the spreading of rumors, false or correct

information or idea in order to influence the
opinion of the society.
 There are seven (7) most commonly used propaganda techniques in a
text.

a. Name Calling – giving a person or an idea a bad label by using an easy-to – remember
name to reject or condemn the person or idea without examining what the label really
means. Examples: Terrorists, Rebels, Activists
• These labels are used by some politicians to address their rivals. In addition, these are
proven to be effective in strengthening the support of the people who already support
them.
b. Glittering Generalities – this is the use of strong and positive words to persuade us into
accepting and approving things without examining the evidence.
Example: The most notable statement that President Duterte delivered during his
campaign for Presidency was “Change is coming”.
• In this example, the word ‘change’ can make people feel hopeful for the leadership that
the person shall apply.
c. Transfer – is when a symbol that carries respect, authority,
sanction or prestige is used along with an idea or argument to
look it more acceptable.
This method is also called GUILT- or VIRTUE-BY-
ASSOCIATION.
Example: Philippine Flag, University Seal
• In this technique, using the Philippine flag as a backdrop for
political event makes the impression that the event is
patriotic.

d. Testimonial – when a respected celebrity (or alternatively

someone generally hated) claims that an idea or product is
good (or bad). Example: A famous beauty queen gives her
positive reviews about a beauty product.
e. Plain Folks – this is the way that a speaker convinces an audience
that an idea is good because it is the same idea of the majority of
people like yourself.
Example: This is the will of the people.
Another example would be when the speaker tells a story about a
family or people that are “just like you” to reinforce the speakers point
of view.
• The most essential part of this technique is the speaker’s portrayal
as someone who shares the same experience with the audience.
f. Bandwagon – this common propaganda method is used when the
speaker makes an appeal that “everyone else is doing it, and so should
you.”
Example: Marlon is not a fan of social media because he prefers to
have a face-to-face conversation. However, most of Marlon’s friends
have joined social media sites, so Marlon decided to create an account
as well.
• The bandwagon effect is when a person, which is evident in
this example, starts doing something because everybody else
seems to be doing it.
g. Scapegoat– it transfers the blame to one person or group
without investigating the complexities of the issue.
Example: Juan Dela Cruz didn’t practice social distancing
and wearing of mask, so he got infected of the virus. As a
result, he was furious and called out the government for not
doing anything to stop the virus.

• The person, in this example, is avoiding personal

responsibility by blaming the government for his actions.
Guided Practice

Identify the propaganda technique used in each

sentence.
One of the reasons why he got sick is because he’s an
alcoholic.
• It is an example of name calling technique because the
negative word ‘alcoholic’ is used to address a person.

Maria, without reading, liked a post that has liked by

most of her friends.

• This is an example of bandwagon technique. The
person liked the post because it’s what the majority
did.
I didn’t attend my afternoon classes; I went to see a
movie instead.

But it was my classmate who persuaded me to

do so.
• The arguer is putting the blame on another person
for his action, so this is an example of scapegoat
technique.
Write T if the statement is True and F if the statement is
False. Write your answer on the space provided before each
number.
_____1. Propaganda techniques appeal more to one’s logic
rather than emotions.
_____2. Propaganda is an example of bias.
_____3. Propaganda is associated with dishonesty and lies.
_____4. Propaganda is the spreading of false or correct
information to influence the opinion of the society.
_____5. The use of strong words to persuade someone into
accepting things without examining the evidence is not an
example of propaganda technique.
Activity 2
Identify the propaganda technique used in each
sentence/phrase. Write the answer on the space before the
number.
1.Manny Pacquiao is a millionaire, but he presents himself as
an ordinary citizen.
2.The flag represents the nation.
3.An athlete made an online product review.

4.“I can’t believe her”. She’s such a gossiper.

5.He often says that he has “thousands of people’ who support
him or believe in what he does.
Activity 3 Fill in the blank with the correct answer to complete each
statement.
1. Scapegoat transfers the ________ to one person or group without
investigating the complexities of the issue.
2. Plain Folks is the way that a speaker _______ an audience that an idea is
good because it is the same idea of the majority of people like yourself.
3. Glittering Generalities is the use of strong and _______words to persuade
us into accepting and approving things without examining the evidence
4. Name Calling is giving a person or an idea a _______label by using an
easy-to – remember name to reject or condemn the person or idea
without examining what the label really means.
5. Testimonial is when a respected celebrity (or alternatively someone
generally hated) _______that an idea or product is good (or bad).
 Using the web, enumerate the different propaganda techniques and provide a short
definition for each technique.

Propaganda
Techniques