Organisational values

Focus on the user and all else will follow

Customers are at the center of all Google does,
striving to understand their needs and exceed
expectations

There’s always more information

Best to do one thing really, really well out there
Focus on excelling in specific areas, such as Acknowledgement of the constant need to
search engine technology, to deliver the keep upgrading and updating their own
highest quality and most reliable solutions knowledge as well as access for users

You don’t need to be at your desk to Great just isn’t good enough
get an answer High standards of operating, and
Google imbibes this value both for it’s constant need for innovation.
employees and customers
Open seating plan for their corporate offices,
with camp sites and DIY conference rooms
Mobile friendly access to google services, for
on-the-go availability
 Organisational values
You can make money without doing evil
Upholding ethical values, and showcasing that
profitability can be achieved while maintaining
integrity and social responsibility

Fast is better than slow

The need for information crosses all
borders Google places a strong emphasis on speed
Google constantly advocates democratization and responsiveness in its products and
of information services

You can be serious without a suit Democracy on the web works

Google embraces a casual and open work Equal access of information to users, which
culture, encouraging employees to express is freely available like promotion of open
themselves and contribute their best ideas in source projects
a comfortable environment
Innovation and Design thinking
Constant Questioning & • Google invests heavily in
01 high R&D research and development. In
2022, it spent $38.8 billion on
R&D, which is more than any
other company in the world.

Intrapreneurship 
02 • Google encourages its
employees to be creative and
think outside the box.
• 20% time program

Commitment to open •  It works with other companies

and organizations to share ideas
03 innovation and accepting and collaborate on new projects.
• Accepting failure eliminates the
failures with a smile fear of innovation
 Google brand mission & Marketing strategy
Organize World’s information and make it accessible and useful

2004: Gmail | 2005: Google Maps | 2007: Android | 2008: Chrome| ….. | 2016: Assistant | 2017: Lens | 2018: Duplex | 2020: Meet

Two Sides of Technology

Pro: Potential to enhance our lives, improve communication, and provide equal opportunity to all
Con: Replacing Traditional human interaction

Humanizing Technology
Emotional Connection with
Viewers

Power of technology in bringing

people together

Reinforces Google’s Brand mission

https://www.youtube.com/watch?v=gHGDN9-oFJE
 What makes it Customer Centric?

User Experience : Simplicity Feedback and Improvement

Google's products : Google Search, Gmail, and Channels : user surveys, beta testing
Google Maps programs, and user forums.

Personalization Product Development

Using data, the right way: new features and products based on
Google's search results and advertisements. customer demand and feedback.

Continuous Improvement Customer Support

Google’s “moon shot” projects, such as self- online help centers, user forums, and
driving cars, augmented reality and more customer support channels
Thank You.