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Seminar Presented by MD - Sajeed Pasha
Seminar Presented by MD - Sajeed Pasha
Seminar Presented by MD - Sajeed Pasha
SAJEED PASHA
contents
History of i mode What is i mode?
Architecture
How i mode works? i mode Security
Business Model
i mode Services i mode Users
i mode - History
i-mode was launched in Japan on 22feb 1999 the content planning and service design team was led by Mari Matsunaga, while Takeshi Natsuno was responsible for the business development. Further Developments: Dec. 1999 i-mode compatible handsets with color screens were marketed Jan. 2001 i-appli service launched Jul. 2001 i-area service launched Nov. 2001 i-motion service launched Jun. 2002 i-shot service launched Jan. 2003 i-motion mail service launched Sep. 2005 i-channel service launched Oct. 2006 keyword search service for i-mode launched
What is i mode???
NTT DOCOMO i-mode is a wireless service popular in japan Unlike i-mode encompasses a wider variety of internet standards, including web access, e-mail and the packet switching network that delivers the data. i-mode users have access to various services such as e-mail, sports results, weather forecast, games, financial services and ticket booking. Content is provided by specialized services, typically from the mobile carrier, which allows them to have tighter control over billing.
Architecture
HTTP/TCP/IP Leased Line
Internet
PSTN
Groupware Server
PC
i mode Server
The iMode server is a regular Web server. It can reside at NTT DoCoMo or at the Enterprise. DoCoMo has been acting as a portal and so normally maintains the iMode server. For future implementations with advanced security requirements, it is possible to host the iMode server at the Enterprise. Functions: o Internet Access Proxy o Mail Storage o User Management o Information charging
TLP o Improved efficiency in PDC-P network over TCP (uses fewer packets to save charges) o Higher data packet ratio o No 3-way handshake, control signals can piggyback data ALP o Supports both pull (HTTP) and push style communication o Direct HTTP communication between mobile phone and iMode server UITP (User Information Transfer Protocol) sends subscriber information from PDC-P network to iMode server NWMP (Network Management Protocol) performs signaling o Start/end of packet communication o E.g. email delivery, push content notification
Telephony Function HTML Mail ALP (Application Layer Protocol) TLP (Transport Layer Protocol) PDC-P
Protocols
iMode Server
PDC
that is built onto DoCoMo's main network. This packet data transmission
technology allows for constant connectivity.Thus, users are not charged for how long they are online, since this time is unlimited. Rather, users are
charged
only for how much information they retrieve. There are essentially 4 main components that are required for the i-Mode
service.
o 1)A cellular phone capable of voice and packet communication and with a
browser installed.
2)A packet network. 3)An i-mode server.
Security issues
1. Security of the radio link between iMode handset and the cellular base station. 2. Security of the transparent public Internet connection between iMode sites and the handset in the cHTML layer. 3. Security of private networks on iMode. 4. Security of private network links between the iMode center and special service providers such as banks. 5. Password security.
Security Protocols
iMode security relies on standard Internet security as provided by SSL(Secure Sockets Layer). The security protocols used within the DoCoMo network and over the air are proprietary protocols that run over SSL (using the packet switched capabilities of the DoCoMo network). iMode recently adopted SSL (in March, 2001). Before this, iMode provided only air interface security.
Business Model
i-motion mail
This service transfers video captured with an i-motion compatible mobile phone via e-mail. It features a transmission speed of up to15 frames/sec, thus permitting smooth motion video to be enjoyed with a mobile phone.
i mode Users
iMode
Wireless internet service (could be deployed over WAP) Sites based on HTML (cHTML) 60% of worlds wireless internet users Usually used over packet switched connections Services user-oriented, funoriented Anyone can produce content, DoCoMo operates content menus
Advantages
Wireless internet service (could be deployed over WAP) Sites based on HTML (cHTML) 60% of worlds wireless internet users Usually used over packet switched connections Services user-oriented, fun-oriented Anyone can produce content, DoCoMo operates content menus
DISADVANTAGES
o Small display size o Spotty coverage (tunnels, near buildings) o Low bandwidth (wireless)
Conclusion
i-mode is a hugely successful mobile data service offered by NTT DoCoMo as an added value service to voice subscribers. It is packet supported, uses high quality handsets. It was initiated through an official portal with low subscription charges, a unified billing system with revenue sharing, and has evolved to offer a wide variety of services. It generates massive revenues for DoCoMo, and more modest income for content providers.
Thank You