The Power of Crowd in

Today’s Technology
Engr. Elmar C. Francisco
 Crowd - A large group of people

Crowd and Crowdsourcing - practice of

engaging a ‘crowd’ or group for a
Crowdsourcing common goal, often innovation,
problem solving, or efficiency
(crowdsourcing week)
 Outsourcing - is an agreement in which
one company hires another company to be
responsible for a planned or existing
activity that is or could be done internally

Crowdsourcing is a portmanteau of
Crowd and Outsourcing
Crowdsourcing
vs Outsourcing
Crowdsourcing comes from a less-
specific, more public group

Outsourcing is commissioned from a

specific, named group, and includes a
mix of bottom-up and top-down
processes
 Increased connectivity through the Internet

Increased connectivity through the Social Media

Growing demand for quality service

Enablers of
Crowdsourcing Engagement Factor

Touches across all social and business interactions

Artificial Intelligence
 • Accelerate Innovation
• Share Ideas
• Reinvent Business
Models
• Co-Create
• Engage Consumers or
Citizens
• Reinvent Work Models
• Save Cost
• Increase Efficiency
• Reinvent Financial
Characteristics of Models
Crowdsourcing
 1. Crowd Currencies
• moderated and
balanced by the
crowd in a
distributed,
decentralized and
publicly-known
manner
• Also known as
14 Parts of the Crowd cryptocurrencies

Economy.
2. Peer-to-Peer
Lending /
Commerce

• Direct social
lending and
socialized
commerce
between people
without a
financial or retail
intermediary e.g.
FundKo
 • part-owners of a
company in order
to raise funds
• The stock market
is one of the
earliest form of
equity-based
crowdfunding
3. Equity-Based
Crowdfunding
 4. Non-
Equity Based
Crowdfundin
g
Usual return is a
product or service as
a “reward”
5. Sharing
Economy
sharing of human and physical
resources
e.g. carpooling
6. Co-Creation

•  partnership between an organization and a

crowd (often customers) to jointly produce
a mutually valued outcome
 7 Social
Business

• encourage genuine
listening, sharing,
engagement and
commerce through
open, social channels
to create value 
• Eg. Customer
Feedback, customer
survey forms
8. Crowd Causes
• Non-profit organizations that
engages collectively with
passionate and interested
stakeholders to raise the profile,
impact and fundraising potential
of their causes
• Eg. Change.org
 • obtaining requested
labor, services,
solutions, ideas, or
content by soliciting
contributions from
groups of people,
typically online and
geographically
dispersed, rather than
via traditional
employees or suppliers
• Eg. Online jobs, dating
apps
9. Tasks and Creativity
 •  individuals gathering
and participating on
web-based
platform(s) and
interacting with one
another on an
ongoing basis driven
by a common, tribal
attraction for a belief,
idea, product, brand,
idea, cause or
business.
10 Online Communities • Eg. Entusiasts,
supporters of fans,
politicians
 • collective action that
occurs when large
numbers of people
work independently on
a single project, often
modular in nature, that
produce shared
understandings and
outputs

• e.g. Bible translation

11. Mass Collaboration
 12 Open Innovation
inflows and outflows of knowledge to accelerate innovation inside organizations, and
expand markets Eg Packetworx
13 Crowd Intelligence
• shared or group intelligence
and insight that emerges from
the collaboration, collective
efforts, and/or competition of
many individuals.
• Idea contests, Hackathon
14. Civic Engagement
• Digitally-connected
platforms and activities to
help inform, organize,
empower and mobilize
citizens, communities,
national, regional and
global movements
(Straighttimes.com)
Raspberry Pi
 • small single-board
computers develope
d in the United
Kingdom by
the Raspberry Pi
Foundation 
• Goal: promote
teaching of
basic computer
science in schools
and in developing
Raspberry Pi countries
Raspberry Pi
Raspberry Pi • 10 million units were
sold as of 2015
• It became the best-
selling computer in UK
• Encourages more
people to experiment
with computers once
again
• Together with Arduino,
innovation through
embedded systems
becomes easier and
more affordable
Waze
• Waze is the world's largest
community-based traffic and
navigation app
• 100 million users logging in
more than 22.5 billion ridden
kilometers
• Main features: Free and real-
time
(

(farmon.ph)
Foldscope

•  optical microscope that can
be assembled from simple
components, including a
sheet of paper and a lens.
• It was developed by Manu
Prakash and designed to
cost less than US$1 to build
Issues in crowdsourcing

Security and
Data Integrity
Privacy

Burden on the Ideas are not the

technical staff same as solutions 
Common Keys to
Successful Crowdsourcing
• Supportive Platform (Android
and IOS ecosystem)
• Open-source
• Voice of the Crowd (company
knows what the crowd wants)
• Engagement Satisfaction
• Online Presence

engr.elmar.francisco@gmail.com