TITAH INDYRA PASHA

QC PROSES DAN ANALISA ATAS PELAPORAN DATA

KONSUMEN BISNIS E-COMMERCE
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What is QC

QC (Quality Control) identifies and corrects the issues that could not be prevented. One important
thing about quality control is that it is used by businesses to examine and test a product or service to
make sure it meets the correct specifications and quality benchmarks. This is done by analyzing
products and creating benchmarks for product quality and other indicators using statistical analysis and
sampling.

Product analytics is the process of analyzing how users interact with a product or service. Companies
use product analytics to track, analyze, and visualize the user's experience. This helps teams optimize
product features based on user data and feedback instead of relying on gut feelings and hunches.

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How it works?

● Before launching a new product or feature,

companies often rely on collecting data from
potential customers using surveys and customer
interviews to learn about the challenges and
validate their assumptions.
● Once launched, the company’s product strategy
must change to instead use hard evidence by
analyzing behavioral data of how their users are
interacting with the product.
● Companies must validate their previous
hypothesis on which they designed the product
using real behavioral data. While prospects may
have shared their interest in the form of a
wishlist, they may never actually engage with the Product Development
features designed to fulfill that wishlist.
● For that reason, businesses need to analyze
product usage and service experience using real
product data.

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Metrics

1. Trends Analysis, Analyzing trends over time is one of the most commonly used types of reporting in Product
Analysis. It helps companies visualize whether feature adoption is increasing or decreasing over time
2. Cohort Analysis, a cohort can be determined based on the period they made their first website visit, signed up
to the service, spoke to a salesperson for the first time, or upgraded to a paid subscription. The cohort
definition should be dynamic and unique to every cohort analysis.
3. Retention Analysis, most successful businesses experience some level of churn. Companies must analyze the
rate of that churn. The Retention Analysis helps your business analyze the rate at which users continue to
engage with a product or feature over multiple periods

Data Modelling Workflow

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Analisa Data Transaksional pada E-Commerce

ODS vs Analytic Data System

Operasional and analytical data systems are very similar, but the two are very structurally different, and
provide different types of insights.
● Operational Data is produced by your organization’s day to day operations. An operational database is
the source for a data warehouse.
Example: Customer, inventory, and purchase data
● Analytical Data is used to make business decisions, as opposed to recording the data from actual
operational business processes.
Example: grouping customers for market segmentation or changes in purchase volume over time
● To recap, Operational Data Systems, consisting largely of transactional data, are built for quicker
updates. Analytical Data Systems, which are intended for decision making, are built for more efficient
analysis.

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Operational Database System

ODS is:
● Subject oriented
● Integrated
● Detailed

Called Online Transactional Processing

table

Operational Data Source Structure

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Operational Data System

An ODS provides current, clean data from multiple sources in a single place, and the benefits apply primarily
to business operations

It enables organizations to
combine data in its original format
from various sources into a single
destination to make it available for
business reporting

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Modern ODS Approach

A more advanced version

of an ODS uses the push-
pull approach of Data
warehouse-enabled
applications.

That allows an
informational Database to
be refreshed in real-time
(or near real-time).
However, as you might
imagine, that architecture
is harder to implement.

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Analytic System

Stores historical data on business

metrics such as sales
performance and inventory
levels.

An analytic database is
specifically designed to support
business intelligence and analytic
applications.

Typically as part of a data

warehouse or data mart.

Called Online Analytical

Processing system, OLAP

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Analytics Database

An analytical database stores and manages big data, including business, market and customer for business
intelligence analysis.

Examples of Analytical Databases

● Market data, historical
price and volume data for
financial markets for
testing trading strategies.
● Transactional data,
historical transactions that
can include purchasing
patterns for improved
marketing.
● Natural language data,
study of social media posts
for research p

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