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  • Action Plan & Google Ads

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    Wira Anindyaguna
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    This action plan outlines the development timeline for the Xdana Cash and Xdana Syariah products from August 2019 through December 2019. Key milestones include IT development from September 4th to October 18th, content planning from September 9th to September 18th, and digital asset production from September 28th to October 30th. User and product insights are scheduled for August 8th to 11th and September 13th to 16th. Data from Google Adwords trials from August 20th to 27th show higher installs, registrations and average daily users when Adwords was turned on compared to when it was turned off.

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    action plan & google ads

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    This action plan outlines the development timeline for the Xdana Cash and Xdana Syariah products from August 2019 through December 2019. Key milestones include IT development from September 4th to October 18th, content planning from September 9th to September 18th, and digital asset production from September 28th to October 30th. User and product insights are scheduled for August 8th to 11th and September 13th to 16th. Data from Google Adwords trials from August 20th to 27th show higher installs, registrations and average daily users when Adwords was turned on compared to when it was turned off.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views2 pages

    Action Plan & Google Ads

    Uploaded by

    Wira Anindyaguna
    This action plan outlines the development timeline for the Xdana Cash and Xdana Syariah products from August 2019 through December 2019. Key milestones include IT development from September 4th to October 18th, content planning from September 9th to September 18th, and digital asset production from September 28th to October 30th. User and product insights are scheduled for August 8th to 11th and September 13th to 16th. Data from Google Adwords trials from August 20th to 27th show higher installs, registrations and average daily users when Adwords was turned on compared to when it was turned off.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Strictly Private & Confidential

    ACTION PLAN

    Xdana Cash

    Xdana Syariah

    2019 August September October November December 2019


    Today

    Product Aug 12 - Sep 11 Sep 17 - Oct 25

    I.T Dev Sep 4 - Oct 18 Oct 18 - Nov 30

    Content
    Sep 9 - Sep 18 Sep 23 - Oct 15
    Planning
    Digital Asset Sep 28 - Oct 30
    Aug 27 - Sep 25
    Production

    Product
    Aug 8 - Aug 11 Sep 13 - Sep 16
    insight

    User Insight Aug 8 - Aug 11 Sep 13 - Sep 16


    1
    Strictly Private & Confidential

    Google Adwords

    Adwords ON (20-27 August 2019)

    Install Register Avg. DAU

    Adwords: 2,498 Adwords: 606 Adwords: 515


    Organic : 562 Organic : 137 Organic : 130

    Adwords OFF (20-27 August 2019)

    Install Register Avg. DAU

    Adwords: 60 Adwords: 34 Adwords: 93


    Organic : 276 Organic : 73 Organic : 87
    2

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