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    Marketing Project PenEco

    Uploaded by

    Pranav Kumar
    PenEco is introducing an eco-friendly pencil-like pen made from pine wood and using soy-based ink. The pen is smudge-free, erasable, and does not contain plastic. It comes in various colors and sells individually for 25 rupees or in packs of 4 for 100 rupees. The pens will be promoted through product bundles, television advertisements featuring celebrities, and partnerships with environmental non-profits. They will be distributed to stores and sold online and offline in stationery shops and supermarkets across India.

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    Marketing Project PenEco

    Uploaded by

    Pranav Kumar
    7 views5 pages
    PenEco is introducing an eco-friendly pencil-like pen made from pine wood and using soy-based ink. The pen is smudge-free, erasable, and does not contain plastic. It comes in various colors and sells individually for 25 rupees or in packs of 4 for 100 rupees. The pens will be promoted through product bundles, television advertisements featuring celebrities, and partnerships with environmental non-profits. They will be distributed to stores and sold online and offline in stationery shops and supermarkets across India.

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    PenEco is introducing an eco-friendly pencil-like pen made from pine wood and using soy-based ink. The pen is smudge-free, erasable, and does not contain plastic. It comes in various colors and sells individually for 25 rupees or in packs of 4 for 100 rupees. The pens will be promoted through product bundles, television advertisements featuring celebrities, and partnerships with environmental non-profits. They will be distributed to stores and sold online and offline in stationery shops and supermarkets across India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    7 views5 pages

    Marketing Project PenEco

    Uploaded by

    Pranav Kumar
    PenEco is introducing an eco-friendly pencil-like pen made from pine wood and using soy-based ink. The pen is smudge-free, erasable, and does not contain plastic. It comes in various colors and sells individually for 25 rupees or in packs of 4 for 100 rupees. The pens will be promoted through product bundles, television advertisements featuring celebrities, and partnerships with environmental non-profits. They will be distributed to stores and sold online and offline in stationery shops and supermarkets across India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    PenEco

    PENCIL LIKE PEN

    Submitted By -
    Pranav Kumar (22468)
    Rahul Bisht (22472)
    Tushar Sharma (22489)
    Vinit Rai (22493)
    USP of our Pencil like Pen
    • Pine wood (water-proof wood)
    • Soy-Based INK (The soy oil is refined and then
    mixed in with resins and waxes to create the inky
    texture) is an excellent alternative to petroleum or oil-
    based inks.
    • Smudge Free
    • Erasable pen (contains a rubber at the back which can
    erase ink.)
    • There is no use of plastic in our pen
    4P’s of our Product
    PRODUCT PRICE
    Product Variety- Blue, Black, Red, Green. Single pen @ 25rs(Customer)
    Quality- Complete wood Pen Pack of 4@100rs contains four pens of different
    Features- Eco friendly(Soy Based INK, smudge free, ink
    no use plastic, Erasable pen Payment Period- 30 days (Wholesaler and
    Brand Name- PenEco (a completely Eco-friendly Retailer)
    Pen) Discounts- 10% on Bulk Orders.
    4P’s of our Product
    PROMOTION PLACE
    Sales Promotion: The company is using product The product will be available at offline markets
    combination as a means of sales promotion. On purchase like any stationery shops, or a supermarket and
    of minimum 15 units of pens, the buyer/consumer will
    online markets like amazon, flipkart, etc.
    get an Eco-Friendly notebook for FREE.
    Advertising: We will be giving advertisement on T.V.
    The goods will be dispatched to wholesalers and
    having a celebrity with an encouraging personality who retailers through the distributors. Therefore, the
    will be spreading awareness about environment friendly stock will be placed in the warehouse of various
    products. state.
    Public Relations: We have a tie up with a NGO who are Transportation would mainly be done through On
    already spreading awareness about eco friendly products. Road Vehicles.

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