DawaTech

Blogging Strategy

By Mash World
 Table of Contents

• Executive Summary
• Methodology
• Case Studies
• Why Blogging Matters
• Target Audience
• Blogging Process
• Content Deployment Phases
 Executive Summery
In this presentation, we will explain to you our blogging strategy which aims at building a
strong and connected blog that will:

 Help your website rank better in Google through valuable content and strong link building strategy
 Motivate users to consume more content and help them navigate easier on your website
 Increase your leadership in the healthcare SaaS industry

Our contribution will be writing, editing and publishing blogposts under your supervision
and approval; taking into consideration the tone, style, and image that best represent you and
distinguish you from competitors.
Our Methodology
 Methodology

Our blogging process is based on a technique called pillar-cluster model that we will
explain later in this presentation.

In a nutshell, this strategy focuses on producing quality blogposts as well as organizing

these blogposts, so that readers can move between them smoothly.

We aim at motivating readers to consume the biggest number of content to increase

conversion rate.
Case Studies
The chosen case studies below are related to DawaTech business
 Advanced Data Systems
Corporation (ADSC)

Industry
Since 1977, ADSC has supplied physicians with state-of-the-art software solutions, training,
and support.

Key Results:
• 272% total Revenue
• >100% organic Search Traffic
• 200% number of Sales Per Month
• 4435.7% increase in their blog subscribers.

How they did it:

• Keyword research
• Blog optimization
• Content creation strategy
 Ahrefs

Industry:
SEO SaaS software

Key Results:
• 89% traffic increase in three months
• Deleted 266 posts that weren’t getting traffic (49% of their total posts)

How they did it:

• Content auditing
• Keyword research
• Competitor analysis
• Promoting the blog on other channels
Why Blogging Matters
 Blogging Matters

55%
94% 97%
Of people who share posts do Companies that blog have Blogs have been rated as the Companies who blog
so because they think it might 55% more visitors to their 5th most trusted source for receive steadily 97% more
be helpful to others.  websites. accurate online information. links to their website
Target Audience
 Omar, Pharmacy Owner

Demographics Challenges Unique Selling Points

• Fears theft (USP)
• Name: Omar • Getting overtaken by chains • Accuracy of data
• Age: 35-50 years old • Mismanagement • Security
• Job Position: Pharmacy owner • Support

Personal Traits Key Strategies

Interests
• Not really Modern • Blogposts targeting his fears and
Taking care of his family business • Innovator providing solutions
• Dedicated • Emphasis on how DawaTech will
• Not Organized raise his pharmacy’s standards to
protect him from being overtaken by
chains
 Mohammed, The Manager
Demographics Personal Traits Unique Selling Points
(USP)
• Name: Mohammed • Arabic speaker
• Age: 30-40 years old • Influential • Cloud-based
• Job Position: Pharmacy Manager • Easy-to-use system
• Better management

Interests Challenges Key Strategies

• Keeping his work position Primarily worried about controlling • Emphasis on how DawaTech can
• Integer ting new systems to make it the pharmacy operations and help him control his pharmacy’s
easier for him to manage the employees operations through the ERP system
pharmacy • Information about the system
Blogging Process
 I. Keyword Research

Process
• Conducting a thorough keyword research to create a list of the most used words by people who
search for your business.
• Running a competitor analysis to integrate their keywords in our strategy.

Benefits

• Enriching blog content with relevant keywords

• Enhancing website’s ranking search engines
• Attracting relevant traffic
 II. Blogging

Process

• Writing and editing 20-30 blogposts per year, based on keyword research and target audience’s interests.

• Building internal links between blog posts in a pillar-cluster model (Slides: 16-18)

• Unifying tone, style, brand image, and key messages depending on your instructions
 Pillar-Cluster Model
Definition

• Pillar Content: They are pieces of content that contain general information to cover more specific sub-
topics (cluster topics).
• Each cluster topic focuses on providing detailed information.

Benefits

• Making website navigation much easier for readers

• Motivating readers to consume the biggest number of content
• Building reputation as a thought leader
• Increasing authority and relevance to Google
 Pillar-Cluster Model
Process
Internal links between pillar pages and cluster pages are built (from pillar to cluster and vice versa).

Examples
Pharmacy
POS

Pharmacy
Pharmacy
software
CRM Pharmac systems
y
Software
Solutions
Pillar page / main page

Increase
Pharmacy
pharmacy Cluster page / Subtopics
ERP
profitability
Internal links
 Pillar-Cluster Model
Content

Keyword Title
Your Complete Guide to Pharmacy Software
Pharmacy Software Solutions (Pillar)
Solutions
Information You Need to Know About 3
Pharmacy POS (Cluster)
Pharmacy POS

Pharmacy software systems (Cluster) Benefits of pharmacy software systems

Pharmacy CRM (Cluster) How pharmacy CRM can help you increase sales

A step-by-step guide to increase pharmacy

Increase pharmacy profitability (Cluster)
profitability

Pharmacy ERP (Cluster) Why your business needs pharmacy ERP

 III. Headings
Process

• Writing interesting headings to motivate viewers to continue reading

• Creating SEO-friendly content, Including keywords in H1 and H2
• Headings will contain the gist of the whole blogpost

Benefits

• Attracting readers who are interested in your blog

• Integrate SEO efforts with blogging to increase traffic
• Increasing lead generation
• Nurturing leads into qualified customers
Content Deployment
 Content Deployment Phases
Phase 1
• Creatine SEO-friendly content
• Sending content to you for feedback and approval
• Editing based on feedback

Phase 2
• Publishing on website
• Link building

Phase 3
• Instant push on social media to gain social signals
to increase organic ranking
Thanks,
Let’s get Started!