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Chp4 Final
Chp4 Final
Constructing Surveys
Measuring Responses
Important Considerations for Survey Items
Collecting Survey Data
Evaluating Surveys and Survey Data
Sampling
Probability Sampling
Nonprobability Sampling
Describe survey research.
Survey Research
What are the advantages of the survey approach?
Survey Research
What is the most important limitation of the survey
approach?
Survey Research
What are the major steps in constructing surveys?
Constructing Surveys
Describe the major question types.
Constructing Surveys
Describe the major question types.
Constructing Surveys
How do researchers analyze data from each
question type?
Constructing Surveys
What are three concerns when constructing
questions?
Constructing Surveys
Describe a nominal scale.
Measuring Responses
Describe an ordinal scale.
Measuring Responses
Describe an interval scale.
Measuring Responses
Describe a ratio scale.
Measuring Responses
How should we select measurement scales?
Measuring Responses
How should we select measurement scales?
Measuring Responses
What should you consider when creating survey
items?
2. easy to answer
3. interesting
Important
5. closed formatConsiderations for Survey Items
What should you consider when creating survey
items?
Sampling
What are two advantages of probability sampling
over nonprobability sampling?
nonprobability sample.
2. We know the exact odds of members of the
population being included in our sample. This
tells us whom the sample represents.
Probability Sampling
Which are the main probability sampling methods?
cluster sampling
Probability Sampling
Which are the main nonprobability sampling
methods?
quota sampling
convenience sampling
purposive sampling
Nonprobability
snowball sampling Sampling