SPOTIFY

WHAT IS SPOTIFY ?

• Spotify is a digital music, podcast, and

video service that gives you access to
millions of songs and other content from
creators all over the world.
 RESEARCH QUESTION

How does Spotify differentiate itself from

competitors in the music streaming industry ?
 
 METHODOLOGY

• For the primary data and the quantitative

research i created a survey with questions that
can answer my problematic,

• And for the secondary data and the qualitative

research i researched existant information
PRIMARY DATA / QUANTITATIVE
RESEARCH
SECONDARY DATA / QUALITATIVE
RESEARCH
 PERSONALIZATION

• Personalization : Spotify uses machine

learning algorithms to analyze user behavior
and preferences, and uses this data to offer
personalized recommendations and
playlists. The platform's Discover Weekly
feature, which provides users with a new
playlist every week based on their listening
history, has been particularly popular
 FREE OPTION

• The key feature of this platform is that it’s

free for users only, with some ads playing
between the music. It has been found that
this freemium model approach has worked
amazingly for Spotify because users can
take benefit of free music without paying for
a subscription.
 THE DESIGN

Spotify has a minimal design that makes the

user’s experience better. Even its free version
looks like a premium version.
The Spotify app, is clean, minimalistic design
and easy navigation.
The best thing about the app design is there
are no ad pop-ups in the app, and even the ads
they play in audios are interactive and do not
annoy the users.