Student name

Student ID
Degree program
Area of specialization
 MEGA
FOOTWEAR STORE
Title/Cover page
 NABC
What is the need of the product/service you want to introduce?
Following are the points for which the need of our services is being introduce.
Local physical footwear stores facing decrease in business due to an increase in the online
purchasing trend.
Unavailability of hybrid online store with physical service center.
Physical stores having Lack of Variety and availability which is one of a cause of customer return.
Majority of online businesses capturing by reputed brands charges higher prices.

What approach will you use to meet the users’ need?

Online web based Mega store integrated with many small physical footwear stores centralize with physical service
centers which would help all cities local stores to integrate into a single inventory based system where buyer can see
large variety @ affordable prices with free service, easy to return & replacement availability.
What are the potential benefits of the product/service you intend to introduce?
Delivery @ Customer’s door step also can visit physical service centers in case of any issue related with the
product, easy to return and repair facility.
Serving the today’s need of a customer
Who are your current and potential competitors?
All online shoe stores.
All independent physical store.
Business Model Canvas
 Industry analysis
• A total of 411 million pairs supplied by the current players

• A minimum of 424 million pairs demanded by market over time

Our population is currently reaches at 225 million and consuming 424 million
pairs of shoes including 11 million imported pairs .

While Pakistan’s population is increasing by 2.1 %, also our shoes export and
local consumption are on rising demand

Number of players in industry

The majority of the footwear comprise of the unorganized Sector where Craft
manufacturing & Cobblers represents the Majority of the footwear
Manufacturer , Only 20 % of the Sector is Organize Which include Capital
Intensive factories or Merchandize manufacturing units .
 Management Plan
Job description Qualification Job Specification Qtty. Salary Total

Business degree , DAE precision

Managing complete operations , marketing
Operations Manager mechanic and instrumentation , 1 40,000 40,000
and customer /supplier relationship
Auto cad designer 2D/3D

Bachelors of Commerce Managing receivable & payable

Account Supervisor
experience 8 years store commission and other expenses
1 35000 35000

Ensuring proper execution of

Bachelors of Commerce, orders till customer end. Coordinate
Sales Supervisor
experience 5 years with transport service for delivery ,
execution of paid promo for stores via
I.T support 1 30000 30000

BS in computer Science ,
IT support Ensuring smooth flow of Ecommerce
experience 3 years
software ,website and desktop support 1 35000 35000

Inter , Receiving of product from product store

Sales man / Q.A.
experience 5 years , checking and ensuring product as per
the customer order 2 20000 40000

Inter , Receiving orders from customer

Sales officer assigning order no. to product store ,
experience 5 years
maintain file of each product store and
deliveries 1 22000 22000
      Total 202,000
 Marketing Plan
Demographical segmentation w.r.t. age groups to intact with the Mega store shown as
below.

Age group male % female % % Target Population description

Age 6 months - 4 years 6.5 6 12.5% Young babies (infant and child)
Age 5 – 19 years 16.6 15.3 31.90% (including School & College people)
Age 20 – 44 years 19.1 18.3 37.40% (Working age people)
Age 45 – 64 years 6.9 6.8 13.7% (Elderly people)

There are 32.21 million house hold in Pakistan and population is continuously increasing
with a rate of 2.1 %.
 
Further it is a noteworthy that there are 12.1 million Or 37.85% house hold in a city or
12.19 million house hold in city.
 
In a major target population province Sindh there is 8.59 million and in Punjab 17.1
million house hold are available
 Operations and Production plan
• Mega store motor bikes with box installed in and small car would engage
for the product collection (changes based on per kilometers) as well as
Product store can be deliver directly to Mega service center as per the
agreed terms.
• Delivery to customer would be arrange by Mega store also customer can
visit directly to the service center upon arrival of the product at the service
center to check their size, fitment, ordered design & quality of the product.
• As order are placed by the customer and the allocated product supplier has
indicated to deliver the product to the Mega store service center or Mega
store collection team will collect the product from their store (depends on
the agreed delivery terms) by which customer can collect the product
directly from the Mega service center as well as delivery can be arrange
customer door step via transport service as per online order requirement.
 Financial Plan
• How much finance is required?

• Where to get finance from? Total Equity from family

Conclusion
Thank You