OMNICHANNEL MARKETING IN

THE NEW SEAMLESS WORLD.

IA1 Presentation by Dhaivat Sridhar
SRN Number – R21MB024
Contents At a Glance

1. Omnichannel Marketing – Introduction

2. Omnichannel - Key Features and Differences from Previous Strategies..
(Single-channel and Multi-channel)
3. Benefits and Challenges of Omnichannel Marketing
4. More Examples of Omnichannel Marketing
5. Omnichannel Marketing Process
6. Omnichannel Marketing Tools

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Omnichannel Marketing – Introduction
Consumers today are more connected than ever, and they expect businesses to meet them where they are (both online
and offline). And, they expect that your company’s communication should reflect up-to-date knowledge of their
preferences and purchases across channels.

“Omnichannel marketing is a way for brands to promote their products or services across multiple channels and
devices using unified messaging, visuals and offers. These channels can include websites, apps, social media, and
email, in addition to offline channels, such as brick and mortar retail stores or company events.” (Oracle Research)

Omnichannel marketing platforms enable businesses to seamlessly operate their marketing campaigns across
multiple channels and devices thus, increasing the probability of conversions and higher sales.

Research indicates businesses are more likely to build loyalty and keep customers coming back if they provide a
consistent, seamless experience across all channels.

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Omnichannel – Key Features

The characteristics of omnichannel marketing include:

1. Consistent message across all your channels

2. Marketing that reflects past audience interactions with any

channel

3. Personalization at every stage of the buyer journey and across

all channels

4. Reliance on data and analytics

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Difference Between Single-channel Vs Multi-channel Vs Omni-channel
Marketing

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Benefits of Omnichannel

1. Better Understand Customers

2. Increase Sales

3. Increased Customer Loyalty

4. Reduced Costs

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Perceived Challenges of Omnichannel
1. High Setting Up Cost

2. Difficult for Small Businesses to Implement

3. Complex to Understand

4. Temporary Fad (maybe true)

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Examples of Omnichannel
Example 1: Jewelry Store
A jewelry shop sends its audience an email letting them know to watch their mailbox for a print catalog of their new
collection. The catalog drives shoppers to both the shop’s brick-and-mortar location and its e-commerce website.

Example 2: Craft store

A craft store uses Facebook posts to highlight DIY tutorials for fun family projects on YouTube. The videos drive
viewers to sign up for the chain’s email list, so they can receive regular updates about new videos and a list of the
supplies needed for the crafts, with handy links back to the main website to purchase.

Example 3: Italian restaurant

An Italian restaurant encourages diners to sign up for its loyalty program. The day after they join, they’re sent a
personalized welcome email from the manager of the location they visited and invited to download the program’s mobile
app. As a reward for logging in, they’ll receive a free appetizer with their next meal.

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Omnichannel Marketing Process

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Omnichannel Marketing Tools
Three of the most popular platforms are the following:

1. HubSpot CRM. This marketing automation tool enables brands to manage the processes of attracting and
converting prospects, qualifying leads, building websites and more.
2. Shopify. It enables companies to design personalized customer experiences, optimize their sales funnel and measure
the impact of their marketing campaigns.
3. ActiveCampaign. This platform provides automation, marketing and CRM tools to build and deliver on-brand
omnichannel customer experiences.

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References

1. Intuit – Omnichannel Marketing

https://mailchimp.com/marketing-glossary/omnichannel-marketing/
2. Oracle – What is Omnichannel?
https://www.oracle.com/in/industries/retail/omnichannel/what-is-omnichannel/
3.WebEngage – Omnichannel Marketing
https://webengage.com/resource/webinar/what-why-and-how-of-omni-channel-marketing
4. MailChimp – Omnichannel Marketing
https://mailchimp.com/marketing-glossary/omnichannel-marketing/

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THANK YOU