Zara Eco-Edit Clothing Line

Overview

 The following comprehensive

marketing strategy and plan is for the
new Zara Eco-Edit product line that
was created in 2019.
 The Eco-Edit product line from Zara is
aimed at creating products that are
more sustainable to its rising number of
young consumers in the market.
 Core Tenets

 The new Eco-Edit product line focuses on the customer to complete

their wants and needs through offering sustainable products

 The product line has aligned its value with what the consumers are
willing to pay for the unique goods' cost.

 The convenience of the new product line is achieved by offering the

Eco-Edits products to both online and offline customers at any Zara
store

 The consumers will be communicated about the new product line

through social media platforms for promotion purposes.
 Core Tenets
The new Zara product line of Eco-Edit focuses on offering consumers eco-friendly
products promoting sustainability.

The price of the new Eco-Edit products is aimed at ensuring the targeted young consumers
can afford

Promotion of the new Eco-Edit product line will be facilitated through social media
strategies to ensure a considerable number of the target is reached

To ensure the convenience of the new clothing line, Zara will ensure the product is in
places that are available for both online and e-commerce customers.
 The aspiration of the Eco-Edit product is
The aspirations of the new clothing line
doubling the profitability of the clothing
essentially understand that environment
line through improving customer service
is an essential aspect of developing an
culture and enhancing the e-commerce
effective marketing plan
platform to enhance the product.

Zara will introduce a more manageable

The weakness of the clothing line is
payment plan for the customers on the e-
competition from other enterprises
commerce platform by ensuring the
offering similar products that aim at
ability to pay using a simple smartphone
promoting sustainability.
transaction.

Core Tenets
Building and Operating A Sustainable Business

 The new Eco-Edit clothing line from Zara entails a selection

of products made from raw materials that are sustainable
using approaches that assist in taking care of the
environment.
 According to Davis (2019), the Zara knitwear entails
materials that are 100% recycled cashmere and puffer coat
that utilize stuffing recovered from textile products that
ensure was is eliminated.
 The collection for the new Eco-Edit clothing line from Zara
will be available to shop from the online and brick-and-
mortar stores will come with a range of neutral colors that
will make the clothes comfortable to wear.
Building and
Operating A
Sustainable
Business  Zara is the leading fast-fashion brand that is working to make an effort to ensure
it becomes greener.

 Operating collectively as among the leading fashion houses globally, Zara will
ensure an unrelenting focus on its customers that has been the height of the
product's success in the market.

 Zara will rely more on customer insight that will ensure its ability to continue
innovating and competing in the market.
Potential Areas of Environmental and Social Impact

 It will ensure a combination of decreasing production costs and raw

materials that are sourced cheaply.

 The elements along the continuum of Zara Eco-Edit value chain entails the
production of disposal fashion conducted on a vast scale, characterized by
focusing on environmental responsibility.

 The strategy of Zara entails following the major sustainability avenues that
are suppliers, products, and environmental impact.

 The company is aiming to utilize organic cotton for some of its particular
collection and leveraging recycled materials through adopting sustainable
ecological techniques.

 Also, Zara is working on collaborating with seed banks that focus on

specialized development.
Potential Areas of
Environmental
and Social Impact
 Developing a strategic framework water management approach for its activities,
which entail not discharging any undesired chemical substances for the
environment.

 Low the amount of energy that will be consumed for its aggregate operation
 Tracking waste that will offer an opportunity to enhance the sustainability of the
organization to prevent the emission of greenhouse gases and lower the cost.

 Prioritize the activities to prevent waste and enhance the recycling program.
  Davis, J. (2019). Zara has released a new eco-friendly collection.
Harpers Bazzar. Retrieved from:
https://www.harpersbazaar.com/uk/fashion/fashion-news/a300702
34/zara-eco-friendly-collection/
 McDowell, C. (2019). Stylish and sustainable: Can Zara’s fast-
Reference fashion be both? Digital HBS. Retrieved from:
https://digital.hbs.edu/platform-rctom/submission/stylish-and-
sustainable-can-zaras-fast-fashions-be-both/